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#60: How to Improve Email Open Rates and Click Rates Through Real Email Marketing Experiments with Tayler Cusick Hollman

#60: How to Improve Email Open Rates and Click Rates Through Real Email Marketing Experiments with Tayler Cusick Hollman

Author: Dr. Ayebanoa Sapphire Benwari July 27, 2026 Duration: 51:20
Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers
BusinessEducationEntrepreneurshipHow ToMarketing

Most email marketers are searching for the perfect strategy to increase their open rates and click rates. Tayler Cusick Hollman believes they're asking the wrong question.

In this episode, marketing consultant, educator, and founder of the marketing platform Enji shares the real email marketing experiments she's run inside her own business, from haiku-style emails and engagement-based segmentation to nurture-first campaigns and subject line testing. Some experiments worked, some failed spectacularly, and one still remains an unsolved mystery.

If you've ever wondered how to improve your email marketing without relying on guesswork, this episode will show you how to build a culture of testing that leads to better decisions and stronger results.

INSIDE THIS EPISODE

1. Why experimentation is one of the most valuable skills every email marketer can develop

2. The surprising haiku email experiment that reduced click rates instead of increasing them

3. Why sending emails only to engaged subscribers caused open rates to drop and why Tayler still can't explain it

4. What happened when she reduced her email frequency to see if fewer emails performed better

5. How a nurture-first email strategy is changing the way she approaches sales campaigns

6. How to decide what to test in your email marketing based on your business goals

7. Why looking for patterns in your email analytics leads to better marketing decisions

8. The difference between marketing a SaaS product and marketing a service through email

9. Why founders should segment subscribers by the problems they're trying to solve,not just demographics

10. The welcome sequence and onboarding automation every SaaS business should have

11. The email marketing mindset that keeps Tayler testing, even when experiments fail

GUEST RESOURCES

Guest: Tayler Cusick Hollman

Instagram: https://www.instagram.com/enji_co/

Website: https://www.enji.co/

EPISODE TIMELINE ⏱️

[01:37] – Meet Tayler Cusick Hollman and the story behind Enji

[08:04] – What role email marketing plays inside her business

[09:05] – Open Rates Confession: accidentally sending an email before a feature launched

[11:16] – Why email marketing experiments matter

[12:39] – The haiku email experiment that hurt click rates

[14:00] – Why sending only to engaged subscribers unexpectedly lowered open rates

[20:31] – Testing fewer emails versus sending more frequently

[21:47] – Building a nurture-first email strategy before pitching

[24:09] – Why curiosity and resilience make better email marketers

[26:29] – How Tayler decides what to test next

[31:11] – Email marketing for SaaS versus service businesses

[34:13] – New email campaign ideas and customer case studies

[41:23] – Advice for founders launching SaaS products

[45:41] – Rapid Fire: campaigns, automations, segmentation, and email marketing opinions

[49:51] – Where to connect with Tayler and learn more about Enji

CONNECT WITH US

Instagram: https://www.instagram.com/dr.sapphire_/

LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Threads: https://www.threads.com/@dr.sapphire_

LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

Website: https://sapphirelearninghub.com/


Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 50

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Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers
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