The Second Act: Selling Your Business and Coming Back for More with Cathryn Lavery

The Second Act: Selling Your Business and Coming Back for More with Cathryn Lavery

Author: Dylan Jahraus | Founder, Etsy Business Coach and E-commerce Expert July 16, 2024 Duration: 34:16
In this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more. In this week’s episode we discuss: [02:08] How Cathryn started Best Self Co and how the products have evolved [04:22] How to differentiate your brand from others [05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon [07:26] How Cathryn plans to incorporate Amazon going forward [08:37] Cathryn’s pricing strategy for Amazon vers...

Dylan Jahraus, an Etsy business coach and e-commerce expert who has personally sold over $1.25 million on the platform, hosts Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop. This isn't just theory; it's a practical guide built on real, proven results, like generating over 50,000 monthly shop visits and creating a single product that brought in more than half a million dollars. Each episode breaks down the specific techniques and strategic shifts that actually move the needle for an online shop. You'll get Dylan's firsthand experience alongside conversations with a diverse range of voices who have been there, from six-figure sellers and brand builders to creatives and moms who turned their side projects into full-time ventures. They share their exact processes, the obstacles they overcame, and the decisions that fueled their growth. Whether you're figuring out how to list your first item or strategizing to scale a thriving storefront, this podcast delivers concrete advice you can apply immediately. It’s a deep, ongoing resource for anyone serious about building a sustainable and profitable creative business, blending the unique ecosystem of Etsy with broader e-commerce fundamentals for a comprehensive look at modern selling.
Author: Language: en-us Episodes: 100

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
Podcast Episodes
Protecting Your Etsy Shop from Copycats with Nicole Swartz [not-audio_url] [/not-audio_url]

Duration: 29:32
In this episode, attorney Nicole Swartz from Sprout Law shares her expertise on trademarks. Nicole provides a detailed exploration of the importance of trademarks for brand and product-based businesses, especially those…
Mastering the Subscription Box Model with Sarah Williams [not-audio_url] [/not-audio_url]

Duration: 32:47
In this episode, I sit down with Sarah Williams from Framed by Sarah to explore the world of subscription boxes. Sarah, an expert in the field with three businesses under her belt, shares invaluable insights on setting u…
THIS is why you need a Laser Engraver for SELLING on Etsy... [not-audio_url] [/not-audio_url]

Duration: 11:25
THIS is why you need a Laser Engraver for SELLING on Etsy... In this video, Roni breaks down her experience with her new xTool F1 Laser Engraver! Thanks to xTool for sponsoring this video! Roni's F1 Laser (Most Compact &…
Navigating HR for Etsy Sellers with Kira La Forgia [not-audio_url] [/not-audio_url]

Duration: 52:29
In this episode of Etsy Seller Success, I sit down with HR expert Kira La Forgia to discuss key topics like hiring, firing, and the differences between employee and 1099 statuses. We dive into Kira's background, her appr…
The BIGGEST Listing Hack for More Etsy Sales (Fix NOW) [not-audio_url] [/not-audio_url]

Duration: 11:18
This is the BIGGEST Listing Hack for More Etsy Sales... In this episode, I break down the exact strategy for making Etsy listings that get more sales than the competition! Be sure to stay until the end to learn my person…
Mastering Product Photography for Etsy Success with Amy Eaton [not-audio_url] [/not-audio_url]

Duration: 26:40
In this episode, I chat with Amy Eaton, a specialist in product photography and content marketing. We discuss essential strategies for enhancing product photos to increase click-through and conversion rates on Etsy. Amy…
The Best LASER Engraver To Buy in 2024? [not-audio_url] [/not-audio_url]

Duration: 11:15
Laser Engravers are the MOST PROFITABLE tool for Etsy Sellers... In this video, Roni breaks down her experience with her new xTool F1 Laser Engraver! Thanks to xTool for sponsoring this video! Roni's F1 Laser (Most Compa…
The Future of Fast Fashion and Sustainability with Annie Hu [not-audio_url] [/not-audio_url]

Duration: 20:51
In this episode, I interview Annie Hu, founder and CEO of Bazar. We discuss the intersection of fast fashion, sustainability, and e-commerce returns. Annie shares insights on current e-commerce trends, particularly the i…
Get Etsy Sales With Instagram REELS (100 Orders Per Day) [not-audio_url] [/not-audio_url]

Duration: 14:19
BLOW UP Your Etsy Shop With Instagram REELS (100 Sales Per Day) In this episode, I break down the exact strategy for driving organic traffic to your Etsy shop by making Instagram Reels and Stories that engage with potent…