Cracking the Code on Event Registration and Attendance Trends with Opus

Cracking the Code on Event Registration and Attendance Trends with Opus

Author: Bizzabo March 17, 2025 Duration: 32:52

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs.

Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences.

Here's what you'll hear about in this conversation:

  • Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups.

  • How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement.

  • Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences.


For the full transcript, mentions, and more, visit
www.bizzabo.com/podcast/event-registration-trends-opus


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Making Summit a Family Reunion Event with Brian Mason [not-audio_url] [/not-audio_url]

Duration: 28:56
In this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for imm…
Building Resilience Conference with Leslie Hitchcock-Stone [not-audio_url] [/not-audio_url]

Duration: 32:38
In this episode of Event Experience, meet the co-founder of the new Resilience Conference, Leslie Hitchcock-Stone. As a former Director of Global Events at TechCrunch, Leslie shares her passion for hackathons, and the cr…
Unveiling event A/V success strategies with Cameron Magee [not-audio_url] [/not-audio_url]

Duration: 34:05
In this episode, you'll learn how technical production effectively merges with event planning through constructive communication and a spirit of service. Cameron Magee shares the critical role of saying "no" as technical…
Telling a story through experiences with Geoff Thatcher [not-audio_url] [/not-audio_url]

Duration: 37:27
In this episode, you'll learn the importance of combining entertainment, education, and branding for successful events, the psychology of team roles, and Geoff's advice for taking career risks to advance in the event pla…
Driving revenue and impact through event content with Nazya Ayaz [not-audio_url] [/not-audio_url]

Duration: 24:42
In this episode, you'll learn about content's dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event profe…
Getting rave reviews of your event with Ankush Gupta of Eventible [not-audio_url] [/not-audio_url]

Duration: 27:05
In this episode, you'll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews. As the visionary founder of Eventible…
Unleashing Event Creativity and ROI with Kelly Markus [not-audio_url] [/not-audio_url]

Duration: 35:12
In this episode, you'll learn about balancing creative and logistical aspects of events, ensuring a high return on investment, and integrating experiential marketing with traditional marketing methods. Kelly Markus is th…
Speaking of success for event ROI with Cliff Kennedy [not-audio_url] [/not-audio_url]

Duration: 30:40
In this episode, we'll examine the speaker lineup for today's events and how adequate preparation can lead to astronomical payoffs. Cliff Kennedy is the Communication Success Coach at Kennedy Speech Communications. Cliff…