Cracking the Code on Event Registration and Attendance Trends with Opus

Cracking the Code on Event Registration and Attendance Trends with Opus

Author: Bizzabo March 17, 2025 Duration: 32:52

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs.

Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences.

Here's what you'll hear about in this conversation:

  • Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups.

  • How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement.

  • Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences.


For the full transcript, mentions, and more, visit
www.bizzabo.com/podcast/event-registration-trends-opus


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Cultivating event team success and longevity with Ashley Ronkowski [not-audio_url] [/not-audio_url]

Duration: 31:36
In this episode, Event Experience host Rachel Moore interviews Ashley Ronkowski, a seasoned event professional with extensive experience in event planning and marketing. Ronkowski shares her comprehensive approach to eve…
Building an iconic festival experience with SXSW's Hugh Forrest [not-audio_url] [/not-audio_url]

Duration: 31:28
In this episode, host Rachel Moore sits down with Hugh Forrest, the Co-president and Chief Programming Officer of SXSW. With roughly 35 years of experience with SXSW, Forrest explores the evolution of this monumental eve…