Event Registration Mastery: Tactics from Nasdaq, Axon & Bizzabo

Event Registration Mastery: Tactics from Nasdaq, Axon & Bizzabo

Author: Bizzabo July 14, 2025 Duration: 45:28

Struggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo webinar featuring Daniel McCartt (Nasdaq), Samantha Arth (Axon), and Gabrielle Scott (Bizzabo), who share real-world strategies to streamline and personalize your event registration process.

You'll hear expert insights on:

  • Reducing friction by simplifying registration forms and using conditional fields.

  • Driving sign-ups through creative incentives, referral offers, and multi-channel marketing.

  • Collaborating with sales and marketing teams to align messaging and goals.

  • Avoiding common mistakes like overly complex workflows or one-size-fits-all approaches.

The panel also reveals how tools like Bizzabo enhance registration performance and attendee satisfaction through automation, segmentation, and real-time testing.

Whether you're planning a large-scale conference or an intimate webinar, this episode offers tactical advice to boost conversions and create a seamless attendee experience.

For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/event-registration-strategies-nasdaq-axon

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Cultivating event team success and longevity with Ashley Ronkowski [not-audio_url] [/not-audio_url]

Duration: 31:36
In this episode, Event Experience host Rachel Moore interviews Ashley Ronkowski, a seasoned event professional with extensive experience in event planning and marketing. Ronkowski shares her comprehensive approach to eve…
Building an iconic festival experience with SXSW's Hugh Forrest [not-audio_url] [/not-audio_url]

Duration: 31:28
In this episode, host Rachel Moore sits down with Hugh Forrest, the Co-president and Chief Programming Officer of SXSW. With roughly 35 years of experience with SXSW, Forrest explores the evolution of this monumental eve…