From Agency to Brand: Smartsheet's ENGAGE User Conference

From Agency to Brand: Smartsheet's ENGAGE User Conference

Author: Bizzabo July 7, 2025 Duration: 32:17

In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration.

He also dives into how ENGAGE has evolved to include prospects, how Smartsheet's passionate user base shapes the event, and the strategic goals behind it—from business impact to personalized content. Andy wraps up with advice for event pros: stay curious, ask for help, and embrace new tools like AI.

Here's what you'll hear about in this conversation:

  • Resilience and adaptability are essential for event planners, especially when navigating team changes or unexpected challenges during large-scale planning.

  • Customizing content and experiences for different audience segments, from prospects to power users, boosts engagement and supports business goals.

  • Leaning on your team and knowing when to ask for help can make all the difference in overcoming hurdles and delivering a successful event.

For mentions, transcripts, and more, visit:  www.bizzabo.com/podcast/smartsheet-engage-user-conference

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

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