Game On to Event ROI with Jeff Campbell, MK Granados, and Will Curran

Game On to Event ROI with Jeff Campbell, MK Granados, and Will Curran

Author: Bizzabo September 23, 2024 Duration: 44:32

In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimization at Informa Markets, MK Granados; and Head of Klik at Bizzabo, Will Curran. 

The discussion covers the practical implementation of gamification strategies to engage diverse audiences, avoid common pitfalls, and leverage AI and post-event data. The experts delve into the enhancement of attendee experience through technology like wearables and the importance of understanding audience personas. 

Here's what you'll hear about in this conversation:

  • Examples of successful gamification tactics for events.

  • How to overcome budget and tech stack constraints.

  • Ways to maximize event ROI through data gained from gamification activations. 

Mentioned in this episode

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/game-on-jeff-campbell-mk-granados-will-curran.


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Cultivating event team success and longevity with Ashley Ronkowski [not-audio_url] [/not-audio_url]

Duration: 31:36
In this episode, Event Experience host Rachel Moore interviews Ashley Ronkowski, a seasoned event professional with extensive experience in event planning and marketing. Ronkowski shares her comprehensive approach to eve…
Building an iconic festival experience with SXSW's Hugh Forrest [not-audio_url] [/not-audio_url]

Duration: 31:28
In this episode, host Rachel Moore sits down with Hugh Forrest, the Co-president and Chief Programming Officer of SXSW. With roughly 35 years of experience with SXSW, Forrest explores the evolution of this monumental eve…