How the Financial Times event team drives growth at scale

How the Financial Times event team drives growth at scale

Author: Bizzabo October 16, 2023 Duration: 39:53

This episode — which aired recently as a webinar — provides a deep dive into the strategic world of event management, spotlighting the strategies and experiences of FT Live, the event arm of the Financial Times. 

Managing Director of FT Live Orson Francescone and Bizzabo's Experience Lab Head Oren Berkovich explore the nuances of managing and scaling 200+ FT Live events annually. Francescone emphasizes the criticality of comprehensive processes, strategic scaling through investment, and the willingness to cull underperforming events to maintain a quality portfolio.

Francescone also highlights the indispensable role of content in driving event growth and ensuring attendee engagement, advocating for a content-led approach to event management. He encourages event planners to "Think Big" while emphasizing the vital role of marketing in ensuring event success and advocating for full use of marketing budgets to maximize event visibility and impact. 

Here's what you'll hear about in this conversation:

  • Why strategic investment and scaling are pivotal in amplifying the success of events

  • How to take a data-driven approach for more informed decision-making in event management

  • The power of focusing on content quality and aggressive marketing for maximizing event impact and attendance

Mentioned in This Episode


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

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