Making Meltwater Summit Magical for Marketers with Jessica Connolly

Making Meltwater Summit Magical for Marketers with Jessica Connolly

Author: Bizzabo September 30, 2024 Duration: 34:19

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Jessica Connolly, Director of Global Events for Meltwater. They discuss Jessica's role in inheriting and enhancing Meltwater Summit, her emphasis on attendee engagement and satisfaction, and her strategies for creating memorable event experiences. 

With over 20 years of experience in event execution and production, Jessica Connolly is the Director of Global Events for Meltwater. Her career spans the environmental, real estate, and tech industries.

Here's what you'll hear about in this conversation:

  • Why understanding your event audience is crucial to success.

  • How to adapt to physical event spaces.

  • Where to balance logistics with creativity. 

Mentioned in this episode

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/jessica-connolly-meltwater-summit.


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

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