Maximizing post-event impact by building a year-round marketing machine

Maximizing post-event impact by building a year-round marketing machine

Author: Bizzabo January 1, 2024 Duration: 50:11

In this dynamic episode about maximizing post-event success, host Lauren McCullough — Bizzabo's VP of Marketing — is joined by this panel of experts: 

  • Monique Ruff-Bell, Head of Events, TED

  • Gianna Gaudini, Event Strategist, Advisor, and Author of The Art of Event Planning

  • Anthony Kennada, Cofounder and CEO, AudiencePlus

These three industry insiders delve into the essentials of nurturing and converting event-generated leads, fostering communities for brand advocacy, and creatively repurposing event content to extend reach and engagement. Ruff-Bell shares insights on creating emotive experiences that foster long-term community engagement, while Kennada discusses the importance of audience data in shaping event content. Gaudini emphasizes the need for a strong sales enablement strategy and the benefits of diversifying content formats to cater to different audience preferences. 

The conversation illuminates how to harness the power of events for sustained marketing success, leveraging technology and innovative strategies to maintain engagement throughout the year.

Here's what you'll hear about in this conversation:

  • The importance of pre-planning and building a solid sales enablement strategy before each event to ensure actionable outcomes and sales success

  • Strategies for creating and sustaining engaging event communities by focusing on emotive experiences and continuous interactions

  • Insights on how to effectively repurpose and diversify event content across different platforms for extended audience reach and engagement

Mentioned in This Episode


Note: This podcast episode originally aired as a webinar in December 2023. Want to watch the webinar? It's available on-demand here.


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
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