Rebranding and Transforming IMEX from Frankfurt to America with Carina Bauer

Rebranding and Transforming IMEX from Frankfurt to America with Carina Bauer

Author: Bizzabo August 28, 2023 Duration: 25:07

In this episode, IMEX CEO Carina Bauer discusses the meticulous planning required to execute large-scale events with her hardworking team of 83. Bauer took on the monumental task of revamping IMEX Frankfurt, which underwent a significant technological shift and a much-anticipated rebrand after two decades. 

Bauer talks about IMEX's diverse global audience and how the brand's objectives transcend mere attendance. She also shares key learnings from Frankfurt that made it easier to overhaul the American version of the event, plus a few details about the new group website coming after IMEX America in October 2023. 

Here's what you'll hear about in this conversation:

  • How IMEX Frankfurt 2023 marked a significant rebrand and a technological overhaul aimed at refining the attendee experience and fostering connections

  • The impact that the Frankfurt chapter had in streamlining operations for IMEX America

  • The overwhelming demand for IMEX America and how it underscores the event's relevance and the promising future for the industry

Mentioned in This Episode

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Game On to Event ROI with Jeff Campbell, MK Granados, and Will Curran [not-audio_url] [/not-audio_url]

Duration: 44:32
In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimiza…
Making Summit a Family Reunion Event with Brian Mason [not-audio_url] [/not-audio_url]

Duration: 28:56
In this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for imm…
Building Resilience Conference with Leslie Hitchcock-Stone [not-audio_url] [/not-audio_url]

Duration: 32:38
In this episode of Event Experience, meet the co-founder of the new Resilience Conference, Leslie Hitchcock-Stone. As a former Director of Global Events at TechCrunch, Leslie shares her passion for hackathons, and the cr…
Unveiling event A/V success strategies with Cameron Magee [not-audio_url] [/not-audio_url]

Duration: 34:05
In this episode, you'll learn how technical production effectively merges with event planning through constructive communication and a spirit of service. Cameron Magee shares the critical role of saying "no" as technical…
Telling a story through experiences with Geoff Thatcher [not-audio_url] [/not-audio_url]

Duration: 37:27
In this episode, you'll learn the importance of combining entertainment, education, and branding for successful events, the psychology of team roles, and Geoff's advice for taking career risks to advance in the event pla…
Driving revenue and impact through event content with Nazya Ayaz [not-audio_url] [/not-audio_url]

Duration: 24:42
In this episode, you'll learn about content's dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event profe…
Getting rave reviews of your event with Ankush Gupta of Eventible [not-audio_url] [/not-audio_url]

Duration: 27:05
In this episode, you'll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews. As the visionary founder of Eventible…
Unleashing Event Creativity and ROI with Kelly Markus [not-audio_url] [/not-audio_url]

Duration: 35:12
In this episode, you'll learn about balancing creative and logistical aspects of events, ensuring a high return on investment, and integrating experiential marketing with traditional marketing methods. Kelly Markus is th…
Speaking of success for event ROI with Cliff Kennedy [not-audio_url] [/not-audio_url]

Duration: 30:40
In this episode, we'll examine the speaker lineup for today's events and how adequate preparation can lead to astronomical payoffs. Cliff Kennedy is the Communication Success Coach at Kennedy Speech Communications. Cliff…