Rebranding and Transforming IMEX from Frankfurt to America with Carina Bauer

Rebranding and Transforming IMEX from Frankfurt to America with Carina Bauer

Author: Bizzabo August 28, 2023 Duration: 25:07

In this episode, IMEX CEO Carina Bauer discusses the meticulous planning required to execute large-scale events with her hardworking team of 83. Bauer took on the monumental task of revamping IMEX Frankfurt, which underwent a significant technological shift and a much-anticipated rebrand after two decades. 

Bauer talks about IMEX's diverse global audience and how the brand's objectives transcend mere attendance. She also shares key learnings from Frankfurt that made it easier to overhaul the American version of the event, plus a few details about the new group website coming after IMEX America in October 2023. 

Here's what you'll hear about in this conversation:

  • How IMEX Frankfurt 2023 marked a significant rebrand and a technological overhaul aimed at refining the attendee experience and fostering connections

  • The impact that the Frankfurt chapter had in streamlining operations for IMEX America

  • The overwhelming demand for IMEX America and how it underscores the event's relevance and the promising future for the industry

Mentioned in This Episode

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Improving exhibitor experiences at trade shows with Adam Jones [not-audio_url] [/not-audio_url]

Duration: 30:53
In this episode, we'll walk a mile in exhibitors' shoes with Adam Jones to reduce frustration and maximize value at your events. In our own version of Undercover Boss, we examine the realities of the exhibitor experience…
Then and Now: The state of 2024 event industry trends [not-audio_url] [/not-audio_url]

Duration: 48:31
In this episode, you'll take a journey back in time to late 2023 when event industry experts delivered predictions for the new year, and then fast forward to the present as host Rachel Moore and a panel of experts discus…
Get Ready for Season 5 of the Event Experience Podcast! [not-audio_url] [/not-audio_url]

Duration: 1:04
Are you ready for Season 5 of the Event Experience podcast? Named one of the top event industry podcasts by multiple outlets and celebrated in the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms, this p…
Celebrating 100 episodes of Event Experience with Alon Alroy [not-audio_url] [/not-audio_url]

Duration: 36:21
This milestone 100th episode of the Event Experience podcast features a conversation between Host Rachel Moore and Bizzabo CMO and Cofounder Alon Alroy. This episode delves into the challenges and transformations in the…
Go behind the scenes of White House events with Deesha Dyer [not-audio_url] [/not-audio_url]

Duration: 31:00
In this engaging episode of Event Experience, host Rachel Moore sits down with Deesha Dyer, the former White House Social Secretary and current president Hook & Fasten Consulting, to delve into the intricacies of plannin…