What's changed (and what hasn't) about in-person gatherings

What's changed (and what hasn't) about in-person gatherings

Author: Bizzabo September 25, 2023 Duration: 52:12

Join us for a dynamic episode about the state of in-person events today — based on responses from more than 4,000 organizers and attendees who participated in Bizzabo's in-person B2B conference survey from June 2023. 

In this podcast episode, you'll hear from Kathryn Frankson, the Global Director of Marketing for Money 20/20; Carina Bauer, CEO of IMEX — the largest global trade show for the events industry; and Huong Nguyen, the Head of Client Services at Shiloh Events.

These industry experts agree that in-person events are still the most valuable marketing channel and networking ecosystem for businesses but also acknowledge the rising cost of attendance and the need to compete with virtual events.

Here's what you'll hear about in this conversation:

  • Why in-person events are the most valuable marketing channel and networking ecosystem for businesses

  • How to deliver networking and learning experiences that are valuable to attendees

  • Tips on how to overcome and solve current challenges and address the attendee preferences

Mentioned in This Episode

Note: This podcast episode originally aired as a webinar in September 2023. Want to watch the webinar? It's available on-demand here.


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

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