Investor to Co-Founder: The New Era of Brand Loyalty with CAKE Founder Estelle Palandjian

Investor to Co-Founder: The New Era of Brand Loyalty with CAKE Founder Estelle Palandjian

Author: Victoria Smith March 23, 2025 Duration: 49:23

Hello and welcome back to Fashion and Founders the Podcast. My name is Victoria Smith, and this week I'm joined with Estelle, the co-founder of Cake. Estelle went from being an investor at a VC investing in Cake to joining as a co-founder.

So not only do we get her perspective as a founder, but also as an investor and specifically her take on fashion tech and the appetite that the industry has to be investing in these companies - and what about Cake made it stand out.

Cake is member based shopping that rewards the customers with perks, gifts, events, dinners, and more. For example a female founder panel with a couple Cake brands Like Marina Larroude and Chelsea Parke.

So with your membership you get access to cake cards, which are basically gift cards to these brands adding up to thousands of dollars in rewards. Right now it is invite only but I have a special link for podcast listeners. 

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Locker Links: Locker

Follow CAKE:

IG: @cake.members

Invite Link! 

Follow Sunday Attire & Hannah:

IG: @shopsundayattire

IG: @hannah.detwiler

Thank you for listening!


Ever wonder how a clothing line actually gets made or what it takes to build a brand from a sketch to a global name? Fashion & Founders The Podcast, hosted by Victoria Smith, pulls back the curtain on the entire process. This isn't about seasonal trends or red carpet looks; it's a deep exploration of the machinery behind the glamour. Each episode features candid, long-form conversations with the founders, investors, and operators who are actively building the future of apparel and wearables. You'll hear real stories about the hurdles of fundraising, the complexities of ethical manufacturing, the explosive growth of resale, and the practical application of AI in design. Victoria guides discussions that connect the dots between capital, technology, and creativity, covering essential topics from sustainability to career navigation within the business of fashion. Tune in for a grounded perspective on an industry in constant flux, where ideas meet execution. This podcast delivers substance for anyone curious about the foundational work that makes fashion function.
Author: Language: English Episodes: 89

Fashion & Founders The Podcast
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