OOTD: Viral Fashion Content Strategy

OOTD: Viral Fashion Content Strategy

Author: Victoria Smith March 15, 2026 Duration: 39:43
In this episode, Victoria sits down with the team behind OOTD, one of the fastest-growing fashion media platforms capturing street style around the world. What began as candid outfit videos filmed on the streets of New York has quickly evolved into an international fashion community covering major cultural moments from Coachella to Fashion Week. They discuss the strategy behind creating viral fashion content, scaling, and monetization. No longer just online they have built a network of creato...

Ever wonder how a clothing line actually gets made or what it takes to build a brand from a sketch to a global name? Fashion & Founders The Podcast, hosted by Victoria Smith, pulls back the curtain on the entire process. This isn't about seasonal trends or red carpet looks; it's a deep exploration of the machinery behind the glamour. Each episode features candid, long-form conversations with the founders, investors, and operators who are actively building the future of apparel and wearables. You'll hear real stories about the hurdles of fundraising, the complexities of ethical manufacturing, the explosive growth of resale, and the practical application of AI in design. Victoria guides discussions that connect the dots between capital, technology, and creativity, covering essential topics from sustainability to career navigation within the business of fashion. Tune in for a grounded perspective on an industry in constant flux, where ideas meet execution. This podcast delivers substance for anyone curious about the foundational work that makes fashion function.
Author: Language: en-us Episodes: 50

Fashion & Founders The Podcast
Podcast Episodes
Who Will Win Fashion Tech? [not-audio_url] [/not-audio_url]

Duration: 48:35
What does the future of fashion tech actually look like and which companies will survive it? What is fashion tech? How to work in fashion tech? What companies get investment? This week, Victoria sits down with Juan Pelle…
How to Turn a Personal Brand Into a Real Business with Alexis Barber [not-audio_url] [/not-audio_url]

Duration: 56:04
How to build a personal brand, make money as a content creator, and turn an online audience into a real business. In this episode of Fashion and Founders, host Victoria Smith is joined by Alexis Barber. Alexis is the fou…
Inside Copenhagen Fashion Week: Invites, PR, Events [not-audio_url] [/not-audio_url]

Duration: 29:41
How to get invited to fashion week, what I wish I knew before attending my first fashion week, who gets invited to fashion shows? Inside Copenhagen Fashion Week SS27. What makes Copenhagen Fashion Week different and why…
How Ganni Became a Global Brand [not-audio_url] [/not-audio_url]

Duration: 34:06
How did Ganni become a global name? Is Ganni a sustainable fashion brand? What innovation is needed for fashion brands? Recorded live at Copenhagen Fashion Week at 1Hotel Copenhagen, Victoria sits down with GANNI co-foun…
How Fashion is Forecasted with WGSN Head of Consumer Forecasting [not-audio_url] [/not-audio_url]

Duration: 56:34
What is trend forecasting? How are fashion trends predicted? How do brands predict what consumers will want years before it happens? In this episode, we go inside WGSN, one of the world's leading trend forecasting compan…
Luxury Business Secrets with LVMH Chairwoman [not-audio_url] [/not-audio_url]

Duration: 58:03
What business school won’t teach you about luxury. How do you work in luxury fashion? This is inside LVMH's playbook. This week, I'm joined by Pauline Brown, former Chairwoman of LVMH North America, Harvard Business Scho…
Morgan Riddle and Cherry Beagles: The Female Fan Economy and 400 Club [not-audio_url] [/not-audio_url]

Duration: 59:07
This week on Fashion and Founders, I'm joined by Morgan Riddle and Cherry Beagles, co-founders of The 400 Club, a community redefining sports through the lens of fashion, culture, and female fandom. Morgan Riddle was cal…
Make a Career out of Taste with VP of Partnerships at ShopMy [not-audio_url] [/not-audio_url]

Duration: 57:07
This week on Fashion and Founders Podcast, I’m joined by Caley-Rae Pavillard, VP of Partnerships & Business Development at ShopMy. If you've spent any time around creators lately, you've probably heard the same thing: "G…
Answering Your Biggest Fashion Career Questions: Solo Episode [not-audio_url] [/not-audio_url]

Duration: 23:28
This week, I’m answering your questions in a solo episode. I asked you to send in your biggest questions about working in fashion, founder tools, networking, fashion tech, and building a career you actually love, and we'…