OOTD: Viral Fashion Content Strategy

OOTD: Viral Fashion Content Strategy

Author: Victoria Smith March 15, 2026 Duration: 39:43

In this episode, Victoria sits down with the team behind OOTD, one of the fastest-growing fashion media platforms capturing street style around the world. What began as candid outfit videos filmed on the streets of New York has quickly evolved into an international fashion community covering major cultural moments from Coachella to Fashion Week. They discuss the strategy behind creating viral fashion content, scaling, and monetization. No longer just online they have built a network of creators across cities like New York, Paris, and London hosting dinners and events with their community. Since they’ve scaled so quickly they discuss fashion tech and building internal technology needed for their business. Plus they’re hiring and share their vision for how OOTD could become one of the most recognizable fashion brands in the world.


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Ever wonder how a clothing line actually gets made or what it takes to build a brand from a sketch to a global name? Fashion & Founders The Podcast, hosted by Victoria Smith, pulls back the curtain on the entire process. This isn't about seasonal trends or red carpet looks; it's a deep exploration of the machinery behind the glamour. Each episode features candid, long-form conversations with the founders, investors, and operators who are actively building the future of apparel and wearables. You'll hear real stories about the hurdles of fundraising, the complexities of ethical manufacturing, the explosive growth of resale, and the practical application of AI in design. Victoria guides discussions that connect the dots between capital, technology, and creativity, covering essential topics from sustainability to career navigation within the business of fashion. Tune in for a grounded perspective on an industry in constant flux, where ideas meet execution. This podcast delivers substance for anyone curious about the foundational work that makes fashion function.
Author: Language: English Episodes: 89

Fashion & Founders The Podcast
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