Episode 251: Marketing vs Sales: What's Your Business Missing?

Episode 251: Marketing vs Sales: What's Your Business Missing?

Author: Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist September 10, 2024 Duration: 37:55
Welcome back to another exciting episode of the Female EmPOWERED Podcast! Today, our host Christa Gurka is going to take a look at the essential difference between marketing and sales and how to adeptly manage both to thrive in your business. In this episode, we explore the distinctive roles that marketing and sales play within a business, especially using a Pilates studio as a real-life example. We discuss how marketing is all about creating awareness and generating interest, while sales foc...

Running a small business in the wellness space is a deeply personal journey, full of unique challenges that blend professional ambition with a passion for health. Female emPOWERED: Winning in Business & Life meets you right in the middle of that journey, offering a grounded space for conversation. Hosted by Christa Gurka, a health and fitness business strategist with clinical expertise as a physical therapist, this podcast moves beyond simple tips to explore the real integration of a sustainable business and a fulfilling life. Each episode feels like a candid discussion with a knowledgeable friend who understands the specific pressures faced by women owning boutique fitness studios, wellness practices, or physical therapy clinics. You’ll hear practical strategies for operations and growth, but also honest talk about mindset, leadership, and defining success on your own terms. The focus is on building something that not only generates revenue but also sustains your own energy and values. This is for the entrepreneur who is ready to move from just showing up to truly thriving, with a clear path to getting paid what you're worth. Tune in for a blend of expert insights and relatable stories that aim to empower every facet of your life.
Author: Language: en-us Episodes: 100

Female emPOWERED: Winning in Business & Life
Podcast Episodes
Episode 246: The Problem With Charging What You're Worth [not-audio_url] [/not-audio_url]

Duration: 20:15
Welcome back to another episode of Female emPOWERED! I'm super excited for today's episode because we're talking about charging what you're worth. This topic is SO important to me and I can't wait to talk about this you…
Episode 244: Building a Profitable Studio Schedule [not-audio_url] [/not-audio_url]

Duration: 28:43
Welcome to another episode of Female EmPOWERED, the podcast for female fitness and wellness professionals and business owners looking for real talk about the ins and outs of the industry. I'm your host, Christa Gurka, fo…
Episode 243: Which Metrics Should I Track For My Pilates Studio [not-audio_url] [/not-audio_url]

Duration: 29:41
Welcome to another episode of Female emPOWERED - I’m your host, Christa Gurka. In this podcast, I'll be sharing expert insights and having real conversations about what it means to show up, thrive, and get paid in a clie…
Episode 242: How To Deal With Problem Staff [not-audio_url] [/not-audio_url]

Duration: 40:05
Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. Today, we're diving into a listener-inspired question about handling staff issues in the fitness and wellness industry. Chris…
Episode 241: Healthy Margins For Business Profitability [not-audio_url] [/not-audio_url]

Duration: 39:16
Welcome back to another episode of the Female Empowered podcast. I’m your host, Christa Gurka, and in this episode, I’m discussing healthy margins for business profitability. By the end of this episode, you should have a…
Episode 240: The Support Your Admin Team Needs To Help You GROW [not-audio_url] [/not-audio_url]

Duration: 43:43
Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. Today, we have the pleasure of featuring Lauren Amron, the Chief Operating Officer at Pilates in the Grove. Lauren shares her…
Episode 239: Slow Season Mindset [not-audio_url] [/not-audio_url]

Duration: 20:33
Welcome back to another episode of the Female emPOWERED Podcast with your host, Christa Gurka! In this episode, I discuss how to effectively manage slow seasons in business, address negative thoughts, and find opportunit…
Episode 238: Raising Prices in a Down Economy [not-audio_url] [/not-audio_url]

Duration: 34:30
In this episode, our host Christa Gurka dives into the complex issue of raising prices for fitness and wellness businesses amidst an economic downturn. With inflation driving up costs across the board, Christa explores t…

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