How to Get Famous (The Hidden Art of PR) | Mickie Kennedy

How to Get Famous (The Hidden Art of PR) | Mickie Kennedy

Author: Ryan Hanley January 4, 2026 Duration: 1:03:44

Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.com

Finding Peak podcast: https://linktr.ee/ryan_hanley

What if you could get famous without anyone knowing you're marketing? It's not magic; it's the hidden art of Public Relations.

In this episode of Finding Peak, Ryan Hanley sits down with Mickie Kennedy, the founder of eReleases and a 25-year veteran of the PR industry, to pull back the curtain on "credibility engineering." Mickie reveals why press releases—a tool many have written off as dead—are more powerful than ever for small businesses, entrepreneurs, and content creators looking to build massive brand authority.

Forget what you think you know about PR. Mickie shares the counter-intuitive strategies that get results, from the psychological power of a contrarian take to the "Pill in the Cheese" method for getting media coverage without anyone realizing you're pitching.

In this episode, you will learn:

  • The Hidden Art of PR: How to generate buzz and media attention that feels organic and earned, not paid for.
  • Credibility Engineering: Actionable steps to build unshakeable authority in your industry, even if you're just starting out.
  • Viral Storytelling Secrets: The truth about eBay's fabricated origin story and how you can craft narratives that journalists can't ignore.
  • The 17% Sales Bump: How a simple "brag book" of press clippings led to a 17% increase in sales for a local carpet company.
  • AI-Powered PR: How to use AI the right way to craft compelling press releases, and the one prompt you should never use.
  • Contrarian Authority: Why taking an opposing viewpoint can instantly make you appear smarter and more credible to your audience.

If you're ready to stop shouting into the void and start getting the attention your business deserves, this episode is your roadmap.

This is the way.

Connect with Mickie Kennedy:


This show is sponsored by:



This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Ryan Hanley hosts a conversation that lives at the intersection of ambition and practical reality. Finding Peak w/ Ryan Hanley is built on the idea that meaningful progress-in business, in personal development, in life-often requires a slightly unreasonable perspective. Each episode delves into the mechanics of power, not as an abstract concept, but as a tangible tool for building something worthwhile. The discussions explore leverage, examining how individuals can amplify their efforts and influence to create disproportionate results. You’ll hear from guests who have applied these principles in diverse fields, dissecting their journeys, their strategic decisions, and the mindsets that allowed them to push beyond conventional limits. This isn't about quick fixes or superficial success stories; it's a deep, often challenging, look at the frameworks that enable exceptional outcomes. The podcast provides a space for nuanced dialogue where ideas from education, self-improvement, and raw business strategy collide. Listeners will find themselves equipped with new ways of thinking about their own goals and the paths to achieve them, all through conversations that are as substantive as they are engaging. Tune in for a regular dose of actionable insight from those who operate at the edge of what's possible.
Author: Language: English Episodes: 100

Finding Peak w/ Ryan Hanley
Podcast Episodes
My TEDx Talk Was Life Changing [not-audio_url] [/not-audio_url]

Duration: 28:18
Ryan explains that pursuing status often leads to making decisions based on societal norms rather than genuine desires, which can create stress and anxiety as the gap between who we are and who we were meant to be widens…
How I Built a $1B Business – Cameo CEO Steven Galanis [not-audio_url] [/not-audio_url]

Duration: 51:05
Today, Steven Galanis gave us an insider's look at building a revolutionary marketplace platform that disrupted the celebrity engagement industry. From their entrepreneurial journey to the platform's remarkable 500% reve…
How Elon Musk’s Strategies Can Save Your Business [not-audio_url] [/not-audio_url]

Duration: 14:39
Ryan Hanley talks about the transformative power of first principles thinking, a method that saved his business and amplified its profitability. Drawing inspiration from Elon Musk and his own innovative approaches, Ryan…
Kelly Roach Shares Her SECRET to Business Success [not-audio_url] [/not-audio_url]

Duration: 1:01:10
Today, Kelly Roach shares her journey from growing up near the poverty line to becoming a successful entrepreneur. She highlights the power of leveraging your unique strengths and mastering time management. Kelly discuss…
5 Ways To Rewire Your Brain For SUCCESS - John Assaraf [not-audio_url] [/not-audio_url]

Duration: 51:18
John Assaraf discusses the concept of how our brain is programmed with limiting beliefs and the potential for change through understanding neuroplasticity. He explains that beliefs are nothing more than reinforced patter…
Mark J Kohler's EXPERT Analysis Of Trump's Tax Cuts Plan [not-audio_url] [/not-audio_url]

Duration: 44:56
How can we take advantage of Trump's tax plan? Mark J Kohler is here to explain several key tactics, and it's not what you think. 🧐 Mark J Kohler is the founder of Main Street Tax Pro, and brings his decades of expertise…
STOP Using Willpower to Break Bad Habits [not-audio_url] [/not-audio_url]

Duration: 14:45
In this episode of the Ryan Hanley Show, Ryan dives deep into the fascinating world of habits and how to break the bad ones using the principles around the 3 steps habit loop. Inspired by the habit loop concept populariz…
Turning Suffering Into STRENGTH And Success - Christian Ray Flores [not-audio_url] [/not-audio_url]

Duration: 57:56
Ryan Hanley sits down with Christian Ray Flores, an international pop sensation, minister, entrepreneur, coach, and author. Drawing from his extraordinary life experiences, shares profound insights on the concept of purp…

«1...678910