How to Get Famous (The Hidden Art of PR) | Mickie Kennedy

How to Get Famous (The Hidden Art of PR) | Mickie Kennedy

Author: Ryan Hanley January 4, 2026 Duration: 1:03:44

Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.com

Finding Peak podcast: https://linktr.ee/ryan_hanley

What if you could get famous without anyone knowing you're marketing? It's not magic; it's the hidden art of Public Relations.

In this episode of Finding Peak, Ryan Hanley sits down with Mickie Kennedy, the founder of eReleases and a 25-year veteran of the PR industry, to pull back the curtain on "credibility engineering." Mickie reveals why press releases—a tool many have written off as dead—are more powerful than ever for small businesses, entrepreneurs, and content creators looking to build massive brand authority.

Forget what you think you know about PR. Mickie shares the counter-intuitive strategies that get results, from the psychological power of a contrarian take to the "Pill in the Cheese" method for getting media coverage without anyone realizing you're pitching.

In this episode, you will learn:

  • The Hidden Art of PR: How to generate buzz and media attention that feels organic and earned, not paid for.
  • Credibility Engineering: Actionable steps to build unshakeable authority in your industry, even if you're just starting out.
  • Viral Storytelling Secrets: The truth about eBay's fabricated origin story and how you can craft narratives that journalists can't ignore.
  • The 17% Sales Bump: How a simple "brag book" of press clippings led to a 17% increase in sales for a local carpet company.
  • AI-Powered PR: How to use AI the right way to craft compelling press releases, and the one prompt you should never use.
  • Contrarian Authority: Why taking an opposing viewpoint can instantly make you appear smarter and more credible to your audience.

If you're ready to stop shouting into the void and start getting the attention your business deserves, this episode is your roadmap.

This is the way.

Connect with Mickie Kennedy:


This show is sponsored by:



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Ryan Hanley hosts a conversation that lives at the intersection of ambition and practical reality. Finding Peak w/ Ryan Hanley is built on the idea that meaningful progress-in business, in personal development, in life-often requires a slightly unreasonable perspective. Each episode delves into the mechanics of power, not as an abstract concept, but as a tangible tool for building something worthwhile. The discussions explore leverage, examining how individuals can amplify their efforts and influence to create disproportionate results. You’ll hear from guests who have applied these principles in diverse fields, dissecting their journeys, their strategic decisions, and the mindsets that allowed them to push beyond conventional limits. This isn't about quick fixes or superficial success stories; it's a deep, often challenging, look at the frameworks that enable exceptional outcomes. The podcast provides a space for nuanced dialogue where ideas from education, self-improvement, and raw business strategy collide. Listeners will find themselves equipped with new ways of thinking about their own goals and the paths to achieve them, all through conversations that are as substantive as they are engaging. Tune in for a regular dose of actionable insight from those who operate at the edge of what's possible.
Author: Language: English Episodes: 100

Finding Peak w/ Ryan Hanley
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