FiredUp! - The Startup Marketing Podcast

FiredUp! - The Startup Marketing Podcast

Author: Firebrand Language: English Episodes: 100
Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Episodes
Starting Out with Account-Based Marketing with Ajay Khanna [not-audio_url] [/not-audio_url]

Duration: 45:59
Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they still want to take some…
How to Take Your Startup to the Next Level with Michelle Denogean [not-audio_url] [/not-audio_url]

Duration: 33:24
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the s…
Lead Scoring Challenges with Arman Khayyat [not-audio_url] [/not-audio_url]

Duration: 43:41
While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention…
How Agencies Price Their Work [not-audio_url] [/not-audio_url]

Duration: 30:32
As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why…
How to Measure Marketing Performance with Grant Johnson [not-audio_url] [/not-audio_url]

Duration: 41:35
With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this an…
Burning Questions About PR  [Part 2] [not-audio_url] [/not-audio_url]

Duration: 45:01
In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the question…
250 Startup Marketers Share Their Plans [not-audio_url] [/not-audio_url]

Duration: 42:16
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their busines…
How to Manage an Agency [not-audio_url] [/not-audio_url]

Duration: 49:44
Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great…
Startup Marketer Outlook [not-audio_url] [/not-audio_url]

Duration: 41:24
As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been bu…
Looking Inside the Dark Funnel with Josh Grose [not-audio_url] [/not-audio_url]

Duration: 47:38
We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happe…

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