FiredUp! - The Startup Marketing Podcast

FiredUp! - The Startup Marketing Podcast

Author: Firebrand Language: English Episodes: 100
Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Episodes
How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis [not-audio_url] [/not-audio_url]

Duration: 44:52
The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives u…
How to Create Corporate Messaging [not-audio_url] [/not-audio_url]

Duration: 41:53
Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the com…
How to Recruit a Marketing Team with Chris Jensen [not-audio_url] [/not-audio_url]

Duration: 33:52
As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast to…
How to Improve Your Copywriting [not-audio_url] [/not-audio_url]

Duration: 44:38
Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this episode, the Firebrand t…
How AI Can Power Personal Connections with Dave Sifry [not-audio_url] [/not-audio_url]

Duration: 55:44
In an era where our digital connections far outnumber face-to-face interactions, we struggle with remembering, let alone maintaining, our Rolodex of network connections. But imagine if there was a way to store all of you…
Setting Up a Fractional CMO for Success with Jessica Zall [not-audio_url] [/not-audio_url]

Duration: 50:37
Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidan…
Lessons from a Year of Podcasting [not-audio_url] [/not-audio_url]

Duration: 29:43
FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcasters, the lessons lea…
How to Avoid Burnout [not-audio_url] [/not-audio_url]

Duration: 21:11
Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at your best. This week, ep…
Announcing Funding in H2 2024 [not-audio_url] [/not-audio_url]

Duration: 48:34
The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up w…
Unlocking New Use Cases with Neha Bajwa [not-audio_url] [/not-audio_url]

Duration: 46:14
Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Bajwa, the Vice Preside…