Burning Questions About Tech Marketing

Burning Questions About Tech Marketing

Author: Firebrand February 19, 2026 Duration: 32:09
As the first quarter of 2026 hits its stride, marketing leaders are facing a new kind of pressure. The traditional marketing playbooks are being rewritten by the shift from keyword-based SEO to AI-driven search. Are you prepared for the April 1st Board Meeting question: How is AI search actually impacting our bottom line? On this episode of FiredUp!, we dive into the mailbag to answer the burning questions from our community of startup marketers. We tackle the anxiety surrounding board expect...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 50

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
The AI Apocalypse - Bonus Episode [not-audio_url] [/not-audio_url]

Duration: 25:46
The broader media landscape has shifted overnight from discussions about data center pushback to intense, high-stakes debates over an outright AI apocalypse and existential technology risks. High-profile resignations fro…
How to Win More AI Citations with Shane Tepper [not-audio_url] [/not-audio_url]

Duration: 42:08
B2B buyers are no longer relying solely on traditional search engines to discover software and build vendor shortlists—they are conducting deep research inside AI conversations before sales teams ever hear from them. For…
How to Use Synthetic Audiences in PR with Dan Gaynor [not-audio_url] [/not-audio_url]

Duration: 41:55
Imagine knowing exactly how an influential tech reporter, an analyst, or a key regulator will react to your pitch or announcement before you hit send. Traditional market research, focus groups, and media monitoring are i…
The War on AI Slop [not-audio_url] [/not-audio_url]

Duration: 27:10
As the amount of AI Slop content we see across the internet grows, major players are shifting and fighting back. From LinkedIn introducing options for users to flag AI content on their feeds to Anthropic embedding waterm…
What PR Skills are In Demand Today? [not-audio_url] [/not-audio_url]

Duration: 34:16
The landscape of B2B public relations and tech comms is shifting faster than ever before. Driven by the rise of generative AI slop, shrinking newsrooms, journalists’ overflowing inboxes, traditional media relations playb…
Inside Marketing Decisions at a LegalTech AI Firm with Jared White [not-audio_url] [/not-audio_url]

Duration: 41:01
Navigating early-stage startup marketing in a crowded, highly regulated market is one of the toughest trials a founder or marketing leader can face. From determining the right ideal customer profile to breaking through e…
Can You Outsource PR to AI? [not-audio_url] [/not-audio_url]

Duration: 34:14
With many corporate leadership teams issuing a strict mandate to integrate artificial intelligence across every business function, marketing and PR leaders are facing a tough operational question: Where does AI actually…
How to Integrate Brands After M&A with Megan Adler [not-audio_url] [/not-audio_url]

Duration: 33:38
When two or more companies merge, they bring an inevitable clash of identities, disjointed messaging, and fractured cultures. Far too many organizations waste critical post-deal runway trying to push a messy grab bag of…
What Does the AI Backlash Mean for AI Comms? [not-audio_url] [/not-audio_url]

Duration: 35:36
Today, tech brands are running headfirst into a massive wave of AI backlash marked by growing public skepticism, data center infrastructure pushback, and intense resentment toward automated technologies. If your company…
When Not to Use AI [not-audio_url] [/not-audio_url]

Duration: 32:12
AI has enormous potential to accelerate our workflows and to accelerate content production, but it can also slow things down. While generative AI tools have enormous potential to speed up your daily marketing operations,…