Hiring Your First Sales Team with Andrew Boos

Hiring Your First Sales Team with Andrew Boos

Author: Firebrand April 16, 2026 Duration: 41:40
In 2026, B2B buyers are more insulated than ever. The explosion of AI-generated emails and automated cold calls has made it nearly impossible for startups to break through using traditional spray and pray tactics. On this episode of FiredUp!, we explore the fundamental shift in B2B buyer behavior and what it means for founders hiring their first sales team. We address the specific pain point of declining outbound conversion rates and discuss how to pivot toward a consultative selling model th...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
The Best Podcast Strategies for 2026 with Andy King [not-audio_url] [/not-audio_url]

Duration: 40:36
With millions of podcasts already out there, the biggest challenge of starting one isn't just recording audio—it’s finding an audience and keeping them engaged. On this episode of FiredUp!, we dive deep into the state of…
Let's Put the Hosts in the Hotseat [not-audio_url] [/not-audio_url]

Duration: 44:36
Are you feeling stuck in a cycle of "safe" marketing tactics that yield diminishing returns? Whether you are struggling with a "too many cooks in the kitchen" approach to content, or you're terrified of the "snake-like g…
The Biggest Tech Marketing News of 2025 [not-audio_url] [/not-audio_url]

Duration: 38:13
2025 was a big year in tech marketing, so much so that it almost felt like its own decade! In this retrospective episode of FiredUp!, we dive into the "AI or Die" reality that defined 2025 and why your old SEO strategy i…
The Role of the Fractional CRO with Jonathan Tice [not-audio_url] [/not-audio_url]

Duration: 27:56
Many B2B startups find themselves stuck in "founder-sales jail," where growth is limited by the founder’s bandwidth and a lack of documented, repeatable processes. If you're struggling to bridge the gap between initial t…
B2B Advertising Beyond Google Ads and LinkedIn with Phil Parrish [not-audio_url] [/not-audio_url]

Duration: 47:51
Is your advertising strategy hitting a wall because you're only spending on Google Ads and LinkedIn? For scaling B2B startups, relying solely on these two networks limits your reach, increases your cost, and prevents pre…
Tech Marketing Predictions for 2026 [not-audio_url] [/not-audio_url]

Duration: 39:49
Are you worried about your current B2B marketing strategy in the new year? The landscape is shifting rapidly, dominated by AI search and a tightening focus on efficiency. If you're still relying on old SEO tactics and ga…
Content Marketing Trends for 2026 [not-audio_url] [/not-audio_url]

Duration: 48:50
Is your content strategy for 2026 ready to go? Or have you created your strategy without looking at updated information? Many content marketers are still prioritizing quantity over true audience value, and the rapid evol…
Is All Publicity Good Publicity? [not-audio_url] [/not-audio_url]

Duration: 37:48
In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of…
OOH in the AI Era with Rick Robinson [not-audio_url] [/not-audio_url]

Duration: 36:45
In saturated markets like San Francisco, AI billboards are everywhere, making your Out-of-Home (OOH) advertising nearly invisible. If your investment isn't building instant brand recognition and credibility, you’re wasti…
Messaging in the AI Era [not-audio_url] [/not-audio_url]

Duration: 35:49
The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which me…