How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis

How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis

Author: Firebrand October 17, 2024 Duration: 45:31
The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives us a behind-the-scenes look at how early-stage companies can work with their VCs, particularly when it comes to marketing and PR strategies. She dives into how this collaborative relationship can supercharge funding announcements, foster ongoing media relationships, and so much...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
Burning Questions About PR and Marketing [Part 3] [not-audio_url] [/not-audio_url]

Duration: 36:21
Are you wondering why your landing page isn’t converting? Or if you should be issuing press releases for every announcement? You’re not the only one! In our work, we see similar questions pop up time and time again. Topi…
Things ChatGPT Has Ruined [not-audio_url] [/not-audio_url]

Duration: 40:53
With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content creation world, leaving many marketers and writers grappling with how to leverage it both practically and ethically. The Fir…
How to Make Direct Mail Work in 2025 with Kris Rudeegraap [not-audio_url] [/not-audio_url]

Duration: 34:06
Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing strategy. Kris Rudeegraap is here today as he unpacks the resurgence o…
Competing in an Established Category with Hollie Wegman [not-audio_url] [/not-audio_url]

Duration: 37:17
In this era of innovation, it is rare for startups, particularly tech startups, to enter into a green field market of opportunities. More often than not, they are up against established industry giants with proven succes…
Grammar Wars: When to Break the Rules [not-audio_url] [/not-audio_url]

Duration: 34:46
As marketers, journalists, and PR experts, we know a thing or two about proper grammar. But sometimes, breaking the rules just feels right. The Firebrand team joins together on this episode as they explore the nuances of…
Why PR Measurement is Broken [not-audio_url] [/not-audio_url]

Duration: 48:02
Compared to bigger, more established brands, startups face unique challenges when it comes to measuring the impact of their PR efforts. So much so that we would argue that PR measurement is broken for startups. Morgan Mc…
Startup Marketing Predictions for 2025 [not-audio_url] [/not-audio_url]

Duration: 42:29
As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making ou…
The Biggest News of 2024 [not-audio_url] [/not-audio_url]

Duration: 41:37
2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand team dives into the re-election of Donald Trump, the impending effects of the Federal Reserve interest rate cuts, what this…
The Changing Role of the CRO with Daniel Rock [not-audio_url] [/not-audio_url]

Duration: 36:00
The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO himself, joins us on…