How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis

How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis

Author: Firebrand October 17, 2024 Duration: 45:31
The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives us a behind-the-scenes look at how early-stage companies can work with their VCs, particularly when it comes to marketing and PR strategies. She dives into how this collaborative relationship can supercharge funding announcements, foster ongoing media relationships, and so much...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
How to Hire a Digital Marketing Agency [not-audio_url] [/not-audio_url]

Duration: 28:08
Choosing the right digital marketing agency can be a complex and challenging process for businesses, especially startups. Fortunately, we have considerable insight into this process and know exactly what it takes to navi…
Is AI Making Marketing Worse? [not-audio_url] [/not-audio_url]

Duration: 40:18
With the uptick in people integrating AI into their workflow, we’re starting to uncover some of the downsides of this rapidly evolving tool. Marketers are finding themselves in a crossroads and asking the question, will…
Is PR Really Dead? [not-audio_url] [/not-audio_url]

Duration: 41:02
We’ve heard time and time again over the years that PR is dead or content marketing is dead, but we beg to differ. We live in one of the most exciting times of being a marketer. Still, with the rising population of AI to…
Brand Experiences in the AI Era with Brian Tillman and Joe DePalma [not-audio_url] [/not-audio_url]

Duration: 42:32
AI search is changing the game with tools like ChatGPT and Perplexity providing instant answers and affecting website traffic. Even so, your website is a vital asset. So what does a startup need to do to make the most of…
How to Build a Thought Leadership Campaign [not-audio_url] [/not-audio_url]

Duration: 42:49
We’ve already established that thought leadership is a powerful strategy for startups to build credibility, reduce churn, and drive sales. But where should you start when implementing a thought leadership campaign? The F…
Marketing's Role in Business Leadership with Juliana Pereira [not-audio_url] [/not-audio_url]

Duration: 45:15
As marketers, it’s easy to get pulled into the day-to-day tactical operations of marketing and lose focus of the big picture. Juliana Pereira joins us as we take a step back and highlight the ways in which marketing impa…
What Does it Take to be a Thought Leader? [not-audio_url] [/not-audio_url]

Duration: 29:30
Many brands and people want to be known as a thought leader, and for good reason! A survey by Edelman has revealed that 70% of prospects would think more of a brand if they had a thought leader and would be willing to pa…
Bringing a Product Mindset to Marketing with Clinton Bonner [not-audio_url] [/not-audio_url]

Duration: 40:22
Standing out when it comes to your marketing isn’t just about having a great message– it’s about delivering that message with precision, consistency, and innovation. Enter the product mindset: a game-changing approach th…
What Makes a Good Media Pitch [not-audio_url] [/not-audio_url]

Duration: 33:40
On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and I…
You're Fired - Why Clients and Agencies Break Up [not-audio_url] [/not-audio_url]

Duration: 39:23
Breakups are never easy, even in the business world. When the relationship between a client and their agency comes to an end, it can be an emotional and complex process, with challenges to both sides. The Firebrand team…