471 Stripped-Down Content Marketing for Success with John Egan

471 Stripped-Down Content Marketing for Success with John Egan

Author: Justin Tamsett | Fitness Business Leader November 29, 2022 Duration: 30:34

Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.


Running a fitness facility means balancing a dozen spinning plates at once, from member happiness to keeping your team engaged and the bottom line healthy. While plenty of conversations in the industry fixate on getting new leads in the door, Fitness Business Podcast: Leadership, Innovation, and Profit digs into what happens after they join. Host Justin Tamsett, known widely as JT, operates from a core belief: sustainable growth isn't just about marketing, but about mastering the human elements of leadership and creating a business people don't want to leave-neither your members nor your staff. In each episode, you'll hear JT's straightforward, actionable advice drawn from his deep experience as a global fitness business leader. The discussions move beyond theory to tackle the real operational challenges gym owners and managers face daily, focusing on practical strategies to improve member retention, foster a loyal company culture, and implement innovations that drive genuine profit. This isn't a surface-level chat; it's a dedicated resource for those ready to build a more resilient and impactful fitness business. If you're tired of the constant churn and seeking a smarter path to long-term success, this podcast offers the grounded perspective and leadership insights often missing from the conversation.
Author: Language: English Episodes: 100

Fitness Business Podcast: Leadership, Innovation, and Profit
Podcast Episodes
467 Current Affairs in The Fitness Industry with Kaumil Gajrawala [not-audio_url] [/not-audio_url]

Duration: 41:05
We launch a new segment called "Industry Current Affairs" with Kaumil Gajrawala from Credit Suisse. In a report Kaumil released in June 2021, it was forecast that the wellness economy – including fitness - could grow 7.1…
466 Generations in the Gym Series: Generation X with Dr. Sarah Marion [not-audio_url] [/not-audio_url]

Duration: 38:47
This episode is designed to help you strategize your 2023 budget to attract Generation X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when consider…
464 The Power of 1% with Danielle Hayden [not-audio_url] [/not-audio_url]

Duration: 32:49
Just in time for your budget planning season! Danielle loves to crush numbers, and she is here to give her expert advice on how to improve your profits by tweaking each of your profit centers by 1%. Also in this episode,…
463 The Value Proposition for Staying InTouch: Anytime, Anywhere [not-audio_url] [/not-audio_url]

Duration: 26:30
Join Sarah Pellegrino as she speaks with Mary Milkie, InTouch Sales & Customer Success Leader. Learn how InTouch's lead generation platform helps operators capture leads, automate follow up, track staff performance, and…
460 Generations in the Gym Series: Millennials with Dr. Sarah Marion [not-audio_url] [/not-audio_url]

Duration: 42:22
The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what isn't on the top of the list for t…

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