471 Stripped-Down Content Marketing for Success with John Egan

471 Stripped-Down Content Marketing for Success with John Egan

Author: Justin Tamsett | Fitness Business Leader November 29, 2022 Duration: 30:34

Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.


Running a fitness facility means balancing a dozen spinning plates at once, from member happiness to keeping your team engaged and the bottom line healthy. While plenty of conversations in the industry fixate on getting new leads in the door, Fitness Business Podcast: Leadership, Innovation, and Profit digs into what happens after they join. Host Justin Tamsett, known widely as JT, operates from a core belief: sustainable growth isn't just about marketing, but about mastering the human elements of leadership and creating a business people don't want to leave-neither your members nor your staff. In each episode, you'll hear JT's straightforward, actionable advice drawn from his deep experience as a global fitness business leader. The discussions move beyond theory to tackle the real operational challenges gym owners and managers face daily, focusing on practical strategies to improve member retention, foster a loyal company culture, and implement innovations that drive genuine profit. This isn't a surface-level chat; it's a dedicated resource for those ready to build a more resilient and impactful fitness business. If you're tired of the constant churn and seeking a smarter path to long-term success, this podcast offers the grounded perspective and leadership insights often missing from the conversation.
Author: Language: English Episodes: 100

Fitness Business Podcast: Leadership, Innovation, and Profit
Podcast Episodes
478 How to Build a Brand with Personality with Debbie O'Connor [not-audio_url] [/not-audio_url]

Duration: 31:10
Why is it that some brands and logos seem to hit our 5 senses stronger than other brands? In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes person…
476 Larry Levine: Selling From the Heart [not-audio_url] [/not-audio_url]

Duration: 32:32
Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement. Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business…
475 The Value Proposition for Pledging Physical Activity [not-audio_url] [/not-audio_url]

Duration: 24:00
Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue. Join Sarah Pellegrino as she speaks with Graham Melstrand, President…
474 Abby Marks Beale: Speed Reading Skills 101 [not-audio_url] [/not-audio_url]

Duration: 30:57
Abby Marks Beale spent her adolescence, college years, and 3 years in the business world hating to read. Then, she got a job that completely transformed her attitude towards reading. Dori chats with speed reading expert…
472 Generations in the Gym: Baby Boomers with Dr. Sarah Marion [not-audio_url] [/not-audio_url]

Duration: 33:22
As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to b…
470 Your Email List Adds Value to Your Business with Corey Hiben [not-audio_url] [/not-audio_url]

Duration: 33:18
In today's episode, learn how your email list can add value to your business, and what's the most common mistake when composing an email. Email marketing has been around for a while, so this is the perfect episode to ref…
469 The Value Proposition for Managing Risk in Your Fitness Business [not-audio_url] [/not-audio_url]

Duration: 36:09
Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and rec…
468 Battlefield Leadership for Your Fitness Business with Jim Czupil [not-audio_url] [/not-audio_url]

Duration: 32:23
Jim Czupil from Battlefield Leadership delivers a superb episode. Jim is the Senior Business Facilitator for Battlefield Leadership, and he talks about this amazing program that you and your team can experience together.…