E176: AI Content licensing Initiatives with Cassie Sciortino and Regan Smith of News Media Alliance

In this episode, Rebecca talks with Cassie Sciortino, director of legal, and Regan Smith, senior vice president and general counsel at the News Media Alliance, about how AI is reshaping the news industry and the organization's efforts to help publishers protect and monetize their content. They discuss the legal and policy challenges surrounding AI training, copyright, and transparency, while explaining why licensing agreements are emerging as a practical way for publishers to work with responsible AI companies rather than against them.

The conversation explores News Media Alliance's new opt-in AI licensing initiatives, including partnerships with ProRata AI and Bria AI, and how these agreements create new revenue opportunities while preserving publishers' control over their intellectual property. Cassie and Regan also share practical advice for publishers navigating the rapidly evolving AI landscape—from managing copyrights and content rights to evaluating AI vendors and preparing for future licensing opportunities—while emphasizing that sustainable partnerships, transparency, and strong legal protections will be key to the future of journalism in the AI era.