Five Dubs Podcast
In this episode, Rebecca talks with Marlene Harris-Taylor of the American Press Institute about how community engagement can help local news organizations build stronger relationships with the people they serve. Marlene explains the difference between audience engagement and community engagement, sharing how newsrooms can move beyond simply attracting readers and instead become trusted conveners, listeners, and partners within their communities.
They discuss practical strategies for getting started, including community listening sessions, advisory groups, asset mapping, and creating feedback loops that help newsrooms better understand community needs. Marlene also highlights successful examples from across the country and emphasizes that meaningful engagement is a long-term investment that can lead to deeper trust, stronger journalism, and more inclusive coverage.