Five Dubs Podcast
In this episode, Rebecca talks with Danyelle White, Chief of Content at The Salt Lake Tribune, about the newsroom’s journey through digital transformation and what it means to practice “conscious disruption.” White explains how identifying root problems, listening to audiences, and focusing on outcomes has helped the Tribune rethink its coverage, workflows, and relationship with readers.
They discuss the Tribune’s shift from a transactional model toward becoming more essential to Utah communities, including its decision to remove its paywall and move toward membership. White also shares lessons from her time in technology, the importance of knowing what to stop doing, and how data, experimentation, and community engagement can help news organizations adapt without losing sight of their mission.
Read API's article "A simple framework for deciding what to stop doing" as an introduction to the concept, and then "Make your stop doing list" to put the ideas into action.
https://www.linkedin.com/in/danyellemwhite/
https://www.sltrib.com/