Five Dubs Podcast
In this episode, Rebecca talks with Rufus Friday, executive director of the Center for Integrity in News Reporting, about new research examining how Americans evaluate and trust national news organizations. Rufus explains the findings from a nationwide survey of 11 major news outlets, highlighting the low levels of public trust, the growing difficulty audiences have distinguishing news from opinion, and the differences in how Americans prefer news to be presented.
They discuss the Center's broader mission to rebuild trust in journalism through transparency, including encouraging news organizations to publish clear statements of their core journalistic values and better distinguish news reporting from opinion content. The conversation also explores what newsrooms can learn from the survey, why trust is essential to a healthy democracy, and the practical steps publishers can take to strengthen credibility and reconnect with their communities.