Where to Start When You're Building Your Coworking Brand | Flex Rewind | S2 EP17

Where to Start When You're Building Your Coworking Brand | Flex Rewind | S2 EP17

Author: Baseworx April 14, 2026 Duration: 4:04
When you're deep in the day-to-day of running a space, brand can feel like something that belongs to other people. The operators with bigger budgets or the ones who seem to just get it naturally. In this Flex Rewind from our conversation with Emilie Lashmar, Creative Director at TOGETHER and Director of GCUC UK, we explore why brand has very little to do with logos or colour palettes and everything to do with the decisions you're already making every day. How you welcome people, how you respo...

Running a flexible workspace is a unique challenge, blending community building with the practical demands of property and people management. Flex That Worx exists for those deep in the details of this world, whether you're steering a single coworking hub or coordinating a portfolio of spaces across different cities. This podcast speaks directly to the operators and managers on the ground, the ones making daily decisions that keep these dynamic environments thriving. Instead of abstract theory, conversations focus on actionable insights for simplifying operations, nurturing member communities, and navigating growth without unnecessary complexity. You'll hear frank discussions with seasoned professionals who have tackled the real issues-from optimising occupancy and crafting compelling events to handling logistics and fostering collaboration. The aim is to cut through the noise, offering practical perspectives that help you work smarter. Tune in for a candid exchange of ideas tailored for anyone committed to making their flexible workspace not just functional, but genuinely exceptional. Each episode of this podcast is designed to feel like a valuable conversation with a peer, providing tangible takeaways you can apply directly to your own worx.
Author: Language: en-gb Episodes: 50

Flex That Worx
Podcast Episodes
Tech Foundations for Thriving Coworking Spaces | S1 EP14 [not-audio_url] [/not-audio_url]

Duration: 45:07
In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore the pivotal role of technology in transforming coworking and flexible workspaces. Whether you're just starting out or looking to expand, this…
Pricing Strategies For Your Coworking & Flex Space | S1 EP8 [not-audio_url] [/not-audio_url]

Duration: 18:43
Welcome back to another episode of Flex That Worx, where we explore pricing strategies for coworking and flexible workspaces. We discuss how to set the right prices for desks, meeting rooms, and service bundles. The conv…
Branding Essentials for New Operators | S1 EP7 [not-audio_url] [/not-audio_url]

Duration: 9:36
Welcome back to Flex That Worx, today we are speaking about Branding Essentials for New Operators. In this short episode, we focus on the unique challenges faced by smaller operators who are just starting out. With the m…
Not Just Another Space: How to Stand Out in a Crowded Market | S1 EP6 [not-audio_url] [/not-audio_url]

Duration: 20:30
In today's rapidly evolving landscape of coworking and flexible workspaces, standing out is more crucial than ever. In this episode of Flex That Worx, we uncover the strategies that can transform your coworking space fro…