Where to Start When You're Building Your Coworking Brand | Flex Rewind | S2 EP17

Where to Start When You're Building Your Coworking Brand | Flex Rewind | S2 EP17

Author: Baseworx April 14, 2026 Duration: 4:04
When you're deep in the day-to-day of running a space, brand can feel like something that belongs to other people. The operators with bigger budgets or the ones who seem to just get it naturally. In this Flex Rewind from our conversation with Emilie Lashmar, Creative Director at TOGETHER and Director of GCUC UK, we explore why brand has very little to do with logos or colour palettes and everything to do with the decisions you're already making every day. How you welcome people, how you respo...

Running a flexible workspace is a unique challenge, blending community building with the practical demands of property and people management. Flex That Worx exists for those deep in the details of this world, whether you're steering a single coworking hub or coordinating a portfolio of spaces across different cities. This podcast speaks directly to the operators and managers on the ground, the ones making daily decisions that keep these dynamic environments thriving. Instead of abstract theory, conversations focus on actionable insights for simplifying operations, nurturing member communities, and navigating growth without unnecessary complexity. You'll hear frank discussions with seasoned professionals who have tackled the real issues-from optimising occupancy and crafting compelling events to handling logistics and fostering collaboration. The aim is to cut through the noise, offering practical perspectives that help you work smarter. Tune in for a candid exchange of ideas tailored for anyone committed to making their flexible workspace not just functional, but genuinely exceptional. Each episode of this podcast is designed to feel like a valuable conversation with a peer, providing tangible takeaways you can apply directly to your own worx.
Author: Language: en-gb Episodes: 44

Flex That Worx
Podcast Episodes
Hotels vs Hostels: The Coworking Identity Problem | S2 EP15 [not-audio_url] [/not-audio_url]

Duration: 18:08
If someone walked into your space for the first time, would they know straight away what kind of place it is or would they need a while to figure it out? Hotels and hostels both sell beds, nobody ever confuses the two. C…
Who Should Be Paying For The Desk? | S2 EP12 [not-audio_url] [/not-audio_url]

Duration: 32:24
When someone joins your space, in the busyness of signing them up do you and your team stop to consider who is actually paying for the desk? In this episode of Flex That Worx, we explore a shift that coworking operators…
What Coworking Can Learn from the Gym Industry | S2 EP8 [not-audio_url] [/not-audio_url]

Duration: 23:34
Coworking spaces and gyms tend to be discussed in very different circles but when you stand back and look at both models, they are more alike than we think. A few similarities we noticed are they both sell memberships, d…