S5 - Ep 2 | Josh Phegan x Damian Merchan from Sonar Ai.

S5 - Ep 2 | Josh Phegan x Damian Merchan from Sonar Ai.

Author: Josh Phegan - Real Estate Trainer, speaker, author. August 21, 2025 Duration: 32:06

In this podcast, Josh Phegan interviews Damian Merchan, Co-founder and CEO of Sonar AI, which uses AI to connect data and boost productivity. Damian talks about his move from real estate into proptech, how to use measurements to improve performance, and synthesising metrics for more effective leadership. Damian and Josh discuss trend analysis to chart peaks and troughs, visualising and presenting data clearly, and how Sonar AI ensures the data you rely on to run your business are accessible, reliable and actionable.


Josh Phegan has spent years at the intersection of real estate, business, and education, and he brings that entire perspective to every conversation on the Founders Podcast. Rather than just forecasting trends, this series digs into the practical realities of building a career and a company as technology reshapes the property landscape. Each episode features candid discussions with entrepreneurs, innovators, and leaders who are actively defining what comes next. You’ll hear less about abstract theories and more about the tangible challenges and opportunities in proptech, from operational shifts to the evolving skills agents and brokers need to thrive. The dialogue is grounded in Josh’s experience as a trainer and author, focusing on actionable insights for professionals navigating this digital transition. Tune in for a straightforward exploration of how the industry's foundations are being rebuilt, one innovation at a time. This podcast is for those who prefer depth over soundbites, offering a clear-eyed look at the future of work in real estate.
Author: Language: English Episodes: 46

Founders Podcast
Podcast Episodes
Ep 5 - Interactive tools for real estate content marketing [not-audio_url] [/not-audio_url]

Duration: 21:49
This podcast features Josh Phegan & David Choi talking with Jay Morris of Diakrit, an international property marketing company that produces photos, 2 & 3D floorplans, and digital tools to renovate, furnish, and virtuall…
Ep 4 - Customer experience measured in seconds [not-audio_url] [/not-audio_url]

Duration: 20:56
This week Josh Phegan & David Choi interview Jeff Gray, CEO of Propic. His business creates digital solutions that connect people and services 24/7. We look at the relevance of your website in the age of immediacy, conve…
Ep 3 - The powerful simplicity of Proptech [not-audio_url] [/not-audio_url]

Duration: 35:19
In today's podcast, Josh Phegan & David Choi are joined by Daniel Bignold, CEO of Propps, to discuss how proptech helps agents run their businesses more efficiently. We talk about alleviating friction and maintaining con…
Ep 2 - The evolution of Identity Marketing [not-audio_url] [/not-audio_url]

Duration: 31:33
This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketi…
Ep 1 - The new era of digital workflow [not-audio_url] [/not-audio_url]

Duration: 34:09
In this podcast, Josh Phegan & David Choi interview Angus Ferguson, Commercial Director of Agent Solutions at Domain Group. In this first episode, we talk through the journey from taking bids at auctions and distributing…