How a Cold Cup of Coffee Sparked a 26-Year PR Revolution

How a Cold Cup of Coffee Sparked a 26-Year PR Revolution

Author: Ash Lonare March 24, 2026 Duration: 31:37

In this conversation, Brian Scott Gross shares his inspiring journey from being laid off to founding a successful PR firm. He discusses the challenges he faced, the strategies he employed to build his client base, and the importance of word-of-mouth referrals in the PR industry. Brian explains the role of a publicist and how they help clients gain visibility and credibility. He emphasizes the value of sacrifice and self-education for aspiring entrepreneurs, and offers insights into effective communication and client engagement. The conversation concludes with a quickfire round of questions, revealing Brian's personal insights and recommendations for success.




Ash Lonare hosts Founders Podcast, a series of conversations that go straight to the source. Each episode features a different founder or seasoned expert, but the format feels less like a formal interview and more like a candid exchange you might overhear between colleagues after a long day. The focus is on the tangible details often glossed over in success stories-the specific decisions, the unforeseen obstacles, and the practical strategies that actually worked when theory met reality. You’ll hear about the early doubts, the pivotal moments that changed a company’s direction, and the personal philosophies that guide these leaders through constant uncertainty. This podcast is built on the premise that the most valuable lessons come from those who have navigated the complex journey of building something from nothing. Listening feels like gaining access to a private roundtable, offering perspectives that are both inspirational and immediately useful for anyone involved in their own venture. The discussions are grounded in real experience, providing a resource that feels substantive and directly applicable to the daily challenges of launching and growing a business.
Author: Language: English Episodes: 100

Founders Podcast
Podcast Episodes
The Power of Dreaming in Business [not-audio_url] [/not-audio_url]

Duration: 39:35
In this conversation, Jason VanDevere shares his journey from leaving his family's car dealership to pursuing his passion for entrepreneurship. He discusses the importance of dreaming, finding the right customers, and th…
Unlocking Business Growth: Strategies for Founders [not-audio_url] [/not-audio_url]

Duration: 53:21
In this engaging conversation, Jeremy Shapiro shares insights from his journey as an entrepreneur and author of the Business Growth Playbook. He emphasizes the importance of taking action, breaking tasks into manageable…
The Art of Personal Branding for Founders [not-audio_url] [/not-audio_url]

Duration: 29:48
SummaryIn this conversation, Lirone Glikman shares his journey as a founder and branding consultant, emphasizing the importance of credibility and effective communication for entrepreneurs. He discusses his experiences i…
How to get Rid of Your $100k Debt with One Trick (USA) [not-audio_url] [/not-audio_url]

Duration: 53:18
In this conversation, Tommy shares his personal journey from being a teacher to uncovering a worldwide banking fraud. He discusses the legal terminology surrounding alleged debt, the role of judges in the banking system,…
How to Convert your $10k into $10mil Investing Early into Startups [not-audio_url] [/not-audio_url]

Duration: 44:11
In this conversation, Ash and Gerry Hays explore the evolving landscape of entrepreneurship and venture capital. Gerry shares his extensive experience in the startup world, discussing the challenges and opportunities for…
How to exit quick as a Founder [not-audio_url] [/not-audio_url]

Duration: 39:36
SummaryIn this conversation, Tanner Haas shares his journey as a young entrepreneur who has successfully founded multiple companies, including the privacy-focused messaging app, Freedom Chat. He discusses the challenges…
Do Not Sign Your Term Sheet Until You Listen To This? [not-audio_url] [/not-audio_url]

Duration: 54:00
In this episode of the Founders Podcast, Ash interviews Jeff Holman, an experienced attorney who shares insights on the challenges startup founders face, particularly regarding equity, term sheets, and investor relations…