The 3 Metrics That Actually Grow Your Business

The 3 Metrics That Actually Grow Your Business

Author: Ash Lonare November 25, 2025 Duration: 47:58

In this episode of the Founders Podcast, Colin Sanburg shares his journey from starting in a family business to becoming a fractional CFO. He emphasizes the importance of understanding business metrics, the dangers of focusing on surface-level numbers, and the foundational role of pricing in profitability. Colin discusses how to engage teams in profitability, the significance of tracking meaningful metrics, and the necessity of looking forward in decision-making. He also reflects on personal growth and the lessons learned throughout his entrepreneurial journey, providing valuable insights for founders and early-stage builders.


Chapters


00:00 Introduction and Inspirational Quotes

01:46 Colin's Journey and Business Philosophy

05:00 Understanding Metrics in Business

07:46 The Danger of Surface-Level Metrics

11:41 Reframing Metrics for Decision Making

15:49 Key Numbers for Business Health

18:55 Misunderstandings About Profitability

23:46 Understanding Profitability Challenges

29:09 Balancing Short-Term Profitability with Long-Term Sustainability

32:30 The Importance of Forward-Looking Decision Making

38:09 Lessons from Mistakes and the Path to Professionalism

40:07 Quick Fire Round: Essential Strategies for Founders



Ash Lonare hosts Founders Podcast, a series of conversations that go straight to the source. Each episode features a different founder or seasoned expert, but the format feels less like a formal interview and more like a candid exchange you might overhear between colleagues after a long day. The focus is on the tangible details often glossed over in success stories-the specific decisions, the unforeseen obstacles, and the practical strategies that actually worked when theory met reality. You’ll hear about the early doubts, the pivotal moments that changed a company’s direction, and the personal philosophies that guide these leaders through constant uncertainty. This podcast is built on the premise that the most valuable lessons come from those who have navigated the complex journey of building something from nothing. Listening feels like gaining access to a private roundtable, offering perspectives that are both inspirational and immediately useful for anyone involved in their own venture. The discussions are grounded in real experience, providing a resource that feels substantive and directly applicable to the daily challenges of launching and growing a business.
Author: Language: English Episodes: 100

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