How to Sell Outcomes, not Hours: The Perfect 9-Word Response for Freelance Clients

How to Sell Outcomes, not Hours: The Perfect 9-Word Response for Freelance Clients

Author: Austin L. Church September 9, 2022 Duration: 12:19
Hourly is by far the most popular freelance pricing model, but time is never what clients want. Our job is to deliver the desired business outcome, not give them our time. Reframe the conversation and start selling outcomes, not hours. In this episode, Austin shares real-life situations of why outcome-based selling makes perfect sense for freelancers, as well as the perfect 9-word response to use with time-focused clients. Make sure to save it!

Austin L. Church hosts Freelance Cake, a resource built for independent professionals who are tired of the hustle-for-every-dollar grind. The focus here is on sustainable strategy over shortcuts, exploring the underlying mindsets and operational habits that actually create leverage in a solo business. Instead of fleeting trends, each conversation delivers practical, timeless ideas designed to increase both your income and your satisfaction with the freelance life. You'll hear clear discussions on setting boundaries, pricing with confidence, and streamlining client work-all aimed at reducing unnecessary effort while improving outcomes. This isn't about working harder; it's about working smarter, with a focus on principles that remain relevant no matter how the market shifts. Tune into this podcast for straightforward advice that helps you build a practice that feels less like a constant scramble and more like a deliberate, rewarding craft.
Author: Language: English Episodes: 29

Freelance Cake
Podcast Episodes
Creating MRR with High-Ticket Freelance Clients with Amanda Northcutt [not-audio_url] [/not-audio_url]

Duration: 55:09
What does it actually take to create monthly recurring revenue with high-ticket freelance clients?In this episode, Austin talks with Amanda Northcutt about the shift from project-based freelancing to premium retainers, a…