Pricing Is Branding – Using the Psychology of Pricing to Attract Better Clients & Shape What They Believe About You

Pricing Is Branding – Using the Psychology of Pricing to Attract Better Clients & Shape What They Believe About You

Author: Austin L. Church May 26, 2022 Duration: 14:46
In Episode #4, Austin L. Church takes you back to April 2009 when he first started his freelance journey. Two weeks after getting laid off from his job at a marketing agency, a potential client named Andrew asked Austin this question: "What do you charge?" He chose $40 per hour as his rate because his agency had billed out his time at $85 an hour. If he charged half, then maybe clients would feel like they were getting a good deal. Does that describe you now? Are you one of the many freelancers who think clients only want a good deal? Chances are, you're charging less than you could be. This episode will give you the chance to ponder your current pricing, identify your mental traps, and start upgrading your limiting beliefs. To get paid what you're worth, you’ve got to take your head trash to the curb.

Austin L. Church hosts Freelance Cake, a resource built for independent professionals who are tired of the hustle-for-every-dollar grind. The focus here is on sustainable strategy over shortcuts, exploring the underlying mindsets and operational habits that actually create leverage in a solo business. Instead of fleeting trends, each conversation delivers practical, timeless ideas designed to increase both your income and your satisfaction with the freelance life. You'll hear clear discussions on setting boundaries, pricing with confidence, and streamlining client work-all aimed at reducing unnecessary effort while improving outcomes. This isn't about working harder; it's about working smarter, with a focus on principles that remain relevant no matter how the market shifts. Tune into this podcast for straightforward advice that helps you build a practice that feels less like a constant scramble and more like a deliberate, rewarding craft.
Author: Language: English Episodes: 21

Freelance Cake
Podcast Episodes
7-Step Freakout Protocol for Getting Last-Minute Freelance Income [not-audio_url] [/not-audio_url]

Duration: 12:51
In Episode 008, Austin shares his 7-step freakout protocol – which will come in handy when you’re staring down the end of the month and freaking out a little about your lack of freelance clients. Clients come and go. Mea…
Niching Down Is Really About Abundance Mindset & Strategic Simplicity [not-audio_url] [/not-audio_url]

Duration: 29:53
In Episode 006, Austin shares 16 benefits of finding a profitable and sustainable nice niche and explains why so many freelancers still choose not to specialize despite the apparent benefits. He also tackles 4 myths abou…
How Debt & Desperation Led to Value-Based Pricing & Selling Strategy [not-audio_url] [/not-audio_url]

Duration: 18:47
In Episode #2, Austin L. Church reflects back on a difficult season in his career in the fall of 2015. During a trip to Florida, he discovered that he and his wife were spending more than he was earning. They were back i…