10. {Interview} Photoshoots and Visual branding with Irina Leoni

10. {Interview} Photoshoots and Visual branding with Irina Leoni

Author: Margaret Reffell August 9, 2019 Duration: 26:02

I'm super stoked to have my good friend Irina Leoni join me, she's a super talented photographer, brand strategist, and visual branding icon.


Let's dive in to all things visual branding!


1:00 -- Irina intro and how she started with photography and why she got into it


3:30 -- How as a photographer does Irina make her subject feel comfortable, and how to make the most of the awkwardness of a photoshoot


6:05 -- How Irina prepares her subjects for ALL the places photos will be used. Making sure you have pics not only for your website, but Instagram, Facebook, Twitter ADS and other people's website.


10:30 -- The questions you need to ask photographers before you hire them t take your branding photos. Make sure they are specific to BRANDING!


12:55 -- Is there value in mixing a combination of professional photos with candid shots? Yes! But, there is a time and a place.


15:00 -- Smartphone photography, and how to make the most of the camera in your pocket


16:20 -- When to upgrade to a professional camera, and how to not get overwhelmed by technology. Is a smartphone enough to start with?


23:45 -- Start small with the equipment you have, and scale up when you outgrow your equipment. Not the other way around.


Find Irina Here:

https://www.instagram.com/iamirinaleoni/

https://www.irinaleoni.com/

https://www.power-portraits.com/

https://www.visualbrandmastery.com/


Hosted on Acast. See acast.com/privacy for more information.


Margaret Reffell hosts Freelance Freedom, a weekly conversation that strips away the glossy Instagram filters from the world of self-employment. This isn't about a mythical "laptop lifestyle" but the tangible, often messy reality of building a solo business from the ground up. Each episode feels like a candid coffee chat with a friend who's been there, covering everything from exhilarating client wins and strategic marketing moves to the genuine horrors of late payments and creative burnout. Margaret digs into the raw mechanics of the gig economy, offering practical tips and actionable resources drawn directly from her own journey. You'll hear honest reflections on management, client relationships, and the continuous education required to stay afloat and thrive. The whole point of this podcast is to share the hard-earned lessons from the trenches-the setbacks and the triumphs-so your own path can be a little smoother. Tune in for a dose of real talk that balances business savvy with the personal resilience needed to find your own version of freelance freedom.
Author: Language: English Episodes: 12

Freelance Freedom
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