9. {Interview} SaaS, Scaling and Working with Your Life Partner with Marie Poulin and Ben Borowski

9. {Interview} SaaS, Scaling and Working with Your Life Partner with Marie Poulin and Ben Borowski

Author: Margaret Reffell August 2, 2019 Duration: 1:03:13

I am so happy to introduce two good friends of mine. Marie Poulin, and Ben Borowski.


Marie and Ben are co-founders of Oki Doki, as well as life partners.


About Ben:

Ben is a product designer and software developer with a fine arts background. After many years in agency-land, he started his own shop in 2010, and, after immigrating to Canada in 2014, founded Oki Doki with Marie. In his spare time he collects vinyl, pets shibas, and is a volunteer firefighter.


About Marie:

Marie helps small business owners bring their digital product & service ideas to life. She is a product and service strategist, and a master digital strategist. As if that isn’t enough, she’s an amazing designer and developer, as well and a permaculture enthusiast in her spare time.


1:15: -- Current life situation and how Marie and Ben became life partners and business partners


3:45 -- Finding out who has dominant skills in each area, and how to decide who takes the lead on what projects


4:25 -- What were Ben and Marie doing before they joined forces.


7:45 -- Check out Ben's journey on his immigration to Canada, taxes and all that's involved when moving a business across borders


11:10 -- What it's like diving into the build not only of a digital product (SaaS), but structuring a full business with your partner at the same time.


14:00 -- Why they choose to sell software as a subscription model, and how they came to solve the issue of the complexity of online courses.


15:45 -- Here we dive in to the value that they provide as a boutique operation, supplying a premium customer experience, and scaling the unscalable.


31:00 -- How a low cost of entry can lead into lifetime clients spending tens of thousands of dollars for further custom strategy and web experiences. 


40:00 -- Creating more impactful work, scaling your happiness, flexibility, freedom and building a business on your terms


44:00 -- How communication is when you work and live together. What routines and rituals do Marie and Ben abide by to keep on track, and how to handle disputes both inside and outside of the relationship


47:00 -- Carrying over organizational techniques from the business into personal life, and vice versa. Work/life integration


48:45 -- Routines, entrepreneurship, and setting up your daily routines.


51:10 -- Startup and shutdown rituals


54:55 -- Thinking about starting a business or project with a partner? Here's Marie's and Ben's tips for a successful relationship both inside and outside of the company.



Where you can find them online:


Marie:

https://mariepoulin.com/

https://twitter.com/mariepoulin

https://www.instagram.com/mariepoulin/


Ben:

https://www.typeoneerror.com/

https://twitter.com/typeoneerror


Resources Mentioned:

https://www.notion.so/

http://tanyageisler.com/ (Imposter Complex Coach)

https://jamesclear.com/atomic-habits

http://www.calnewport.com/books/deep-work/


Hosted on Acast. See acast.com/privacy for more information.


Margaret Reffell hosts Freelance Freedom, a weekly conversation that strips away the glossy Instagram filters from the world of self-employment. This isn't about a mythical "laptop lifestyle" but the tangible, often messy reality of building a solo business from the ground up. Each episode feels like a candid coffee chat with a friend who's been there, covering everything from exhilarating client wins and strategic marketing moves to the genuine horrors of late payments and creative burnout. Margaret digs into the raw mechanics of the gig economy, offering practical tips and actionable resources drawn directly from her own journey. You'll hear honest reflections on management, client relationships, and the continuous education required to stay afloat and thrive. The whole point of this podcast is to share the hard-earned lessons from the trenches-the setbacks and the triumphs-so your own path can be a little smoother. Tune in for a dose of real talk that balances business savvy with the personal resilience needed to find your own version of freelance freedom.
Author: Language: English Episodes: 12

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