Applying Tips, Tactics, and Strategies In Your Freelance Business

Applying Tips, Tactics, and Strategies In Your Freelance Business

Author: Alvalyn Lundgren October 30, 2025 Duration: 20:45
Some key business challenges for freelance creatives include overcoming recurring problems and ensuring that daily practices are aligned with long-term strategy and purpose. We often resort to applying quick fixes which can be superficial rather than working to discover why the problems recur. 
Alvalyn Lundgren discusses the differences between tips, tactics, and strategies in growing a freelance business, and shares her experience of transforming her freelance business from serving low-value clients to high-value clients. She emphasizes that while tips provide quick fixes, they are superficial and short-term, whereas tactics are planned actions based on a strategic plan to achieve long-term goals. She highlights the importance of addressing foundational issues in business, such as mindset, mission, mechanics, and messaging, stressing the need for consistent, strategic actions to build a thriving creative business. The podcast encourages listeners to implement long-term, deep-dive strategies and focused tactics rather than rely on quick fixes, and to build consistent systems and practices to support their overall business mission.
 
 

Alvalyn Lundgren guides the conversation on the Freelance Road Trip Podcast, a space built for independent creatives navigating the winding path of running their own practice. This isn't about abstract theory; it's a practical companion for designers, illustrators, and photographers who feel the constant push and pull between their artistic drive and the realities of invoices, clients, and sustainability. Each episode feels like a candid conversation from the passenger seat, tackling how to protect your creative energy while building a business that doesn't burn you out. You'll hear honest discussions about pricing your worth, finding clients who respect your vision, and setting boundaries that allow both your work and your well-being to thrive. The whole point of this podcast is to merge that innate creativity with actionable strategy, moving beyond just getting by to building something genuinely fulfilling. Tune in for a blend of mindset shifts and concrete steps that help you steer your freelance journey with more confidence and clarity.
Author: Language: English Episodes: 100

Freelance Road Trip Podcast
Podcast Episodes
How To Craft Your Professional Portfolio [not-audio_url] [/not-audio_url]

Duration: 24:44
Your portfolio isn't just about getting you your next client. It's a springboard into your future. It's a primary means of attracting clients you're best suited to serve. I share specific how-tos for creating a high qual…
Make Your Portfolio A Marketing Tool [not-audio_url] [/not-audio_url]

Duration: 16:58
If you're a self-employed professional creative, you offer solutions to business and life problems. Your portfolio then, isn't a showcase of art, design, or photography, but a collection of creative solutions. The most e…
Master the Client Discovery Call [not-audio_url] [/not-audio_url]

Duration: 24:03
A prospective client discovery session allows you the opportunity to manage expectations before you enter a working relationship. By asking the right kinds of questions you communicate to your client your expertise and e…
10 Red Flag Warnings Freelancers Shouldn't Ignore [not-audio_url] [/not-audio_url]

Duration: 19:08
It's no fun being trapped in a bad working relationship with a difficult client. We can put filters in place to screen out prospects who aren't a good fit for us, but what do we do when things begin well but go sour in t…
Detours Are Not Your Destiny [not-audio_url] [/not-audio_url]

Duration: 24:18
Many freelance creatives deal with having to do things to pay the bills while we're developing our freelance careers. The usual thinking is that these jobs are holding us back from doing our preferred work, stepping into…
How To Write Your Business Plan [not-audio_url] [/not-audio_url]

Duration: 28:24
You may not need a business plan to start your freelance business, but once you get a few clients under your belt you'll want to create one. A business plan acts as compass to keep you focused on the important things. It…
How To Care For Your Suppliers [not-audio_url] [/not-audio_url]

Duration: 26:56
No freelancer ever does a project entirely on their own. A reliable support network is crucial to getting the job done. Freelance creatives focus more on attracting and working with clients but often neglect to invest th…
Why Strategy Trumps Tactics [not-audio_url] [/not-audio_url]

Duration: 18:58
Independent creatives are known to seek out quick-win tips and tactics to fix their immediate problems. But if you want to build a sustainable business around your creative work, you need a strategic plan that acts as bo…
Your Client Is Not Your Enemy [not-audio_url] [/not-audio_url]

Duration: 20:38
Ever have a client relationship turn sideways or go south? If you've been freelancing awhile you've likely experienced when a client shifts expectations or makes an odd request. Poor relationships with your clients can a…
5 Practical Steps To Shift From Artist To Owner [not-audio_url] [/not-audio_url]

Duration: 22:14
The allure of freelancing... Why do we do it? And then, how do we do it? The freelance economy is growing across all sectors. According to a Gallup–Upwork poll, there are around 57M independent contractors in the US curr…