The World Cup 2026: The Good, The Bad & The Deeply Uncomfortable Truth

The World Cup 2026: The Good, The Bad & The Deeply Uncomfortable Truth

Author: Sascha Funk June 24, 2026 Duration: 38:22

The World Cup is back. 48 teams, three host countries, billions of eyeballs, and — somehow — Saudi Aramco as an official sponsor. Sure.

This week we go good, bad, and ugly on the 2026 FIFA World Cup through a media and communications lens. The good: why the World Cup's claim to global shared attention is actually different from every other event that gets called "the last global media event" (yes, we know we say that every time). The bad: what it means for the world's most international tournament to be hosted by a country that has spent four years making it structurally difficult for international people to enter. And the ugly: sportswashing as a communications strategy, FIFA's governance that got quieter rather than cleaner, and what Guy Debord would make of a match ball that is also a brand.

The football is still in there. Finding it just requires looking past quite a lot of other things first.


In a world saturated with constant notifications and algorithmic feeds, FUNK !T | Mindful Media & Communication offers a necessary pause. Hosted by Sascha Funk, who leads the media studies department at Thammasat University, this podcast is a deep and practical exploration of our daily interactions with technology and information. Each episode moves beyond surface-level tips to examine the underlying structures of our media environment, asking how we can engage with it more consciously. You’ll find conversations that dissect digital trends not just for their novelty, but for their real psychological and social impact. The discussions here are about building resilience and intention-whether that means refining how you communicate professionally, understanding the design of the platforms you use, or simply finding more agency in your personal scrolling habits. This isn't about rejecting technology, but about developing a sustainable and critical relationship with it. Sascha brings academic insight into accessible, actionable territory, making the complex dynamics of media feel relevant to your everyday life. For anyone feeling adrift in the digital noise or curious about the forces shaping our modern conversations, this podcast provides both a compass and a toolkit. It’s a space for learning how to be present and purposeful in a mediated world, one thoughtful discussion at a time.
Author: Language: English Episodes: 50

FUNK !T | Mindful Media & Communication
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