Brian Von Ancken - Wellness Growth Mastermind: How to Build a Thriving Industry Community

Brian Von Ancken - Wellness Growth Mastermind: How to Build a Thriving Industry Community

Author: Eric Malzone September 9, 2025 Duration: 40:46

In this episode, Eric Malzone sits down with Brian Von Ancken to unpack the evolution of the wellness industry, the challenges founders face, and the transformative power of community. Brian shares lessons from building the Wellness Growth Mastermind—a collective of 200+ founders from leading and emerging brands—highlighting the importance of trust, authenticity, and a value-first approach. Together, they explore industry trends, the role of memorable customer experiences, and how wellness is shaping its future alongside healthcare.

🔑 Takeaways

  • 🌿 The wellness industry is rapidly evolving beyond traditional healthcare.

  • 🤝 Building community thrives on trust and a give-first mentality.

  • ✨ Memorable customer experiences are essential for long-term success.

  • 📚 Education and networking are powerful tools in mastermind groups.

  • 📉 Founders face challenges like shifting consumer behavior and income constraints.

  • 💪 Dedication and hard work are non-negotiable in the wellness space.

  • 💡 A value-first mindset fosters sustainable relationships and growth.

  • 🏥 The future of wellness may increasingly integrate with healthcare systems.

  • 🌎 Community support accelerates both individual and collective progress.

  • 🚀 Consumer interest signals a hopeful turning point for the wellness industry.


Eric Malzone has spent over fourteen years working within the fitness world, and in his Future of Fitness podcast, he channels that experience into conversations that feel more like strategic planning sessions than simple interviews. Each episode connects you directly with the people actively reshaping what health and wellness mean today-founders launching disruptive tech, investors spotting the next big trend, and executives steering major brands through rapid change. The discussions move beyond workout tips to explore the real business of fitness, tackling how entrepreneurship intersects with wellbeing, what emerging technologies are actually viable, and where the industry might be headed next. This isn't about generic inspiration; it's a grounded look at the mechanics of moving an entire field forward. By listening, you gain access to unfiltered insights from those making decisions at the highest levels, all through the perspective of a host who is both a seasoned coach and a pragmatic business advisor. Tune in for a clear-eyed view of the innovation, challenges, and opportunities defining the modern fitness landscape.
Author: Language: English Episodes: 100

Future of Fitness
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