#RetroFitness #KimGouch #FitnessIndustry #Branding #MarketingStrategy #GetRealCampaign #CommunityEngagement #FitnessBrand #GymMarketing #ConsumerExperience #WellnessCulture #HVLPFitness #HealthAndWellness #FitnessInnovation #GrowthStrategy #FutureOfFitness #AuthenticBranding #WellnessJourney #FitnessCommunity #FitnessBusiness #DataDrivenMarketing #FitnessTrends #BrandBuilding #WellnessLifestyle #FitnessMotivation
Kim Gouch - Get Real: How Retro Fitness Plans to Claim #2 in HVLP
In this episode, Kim Gouch, Chief Brand and Marketing Officer at Retro Fitness, dives into her journey and the dynamic evolution of the fitness industry. She discusses how Retro Fitness is redefining the HVLP market through community-driven experiences, authentic branding, and meaningful consumer connections. Kim highlights the brand's Get Real campaign, which celebrates individuality and emotional connection in fitness, and shares how community engagement and simplicity in consumer experience shape their approach to growth and retention.
She also explores the difference between branding and marketing, emphasizing that true success comes from building a brand for the future — one that resonates with younger generations through authenticity, technology integration, and inclusivity. With a focus on data-driven insights and collaborative innovation, Kim outlines Retro Fitness's strategy for explosive yet sustainable growth, ensuring the brand continues to inspire connection, wellness, and belonging in every community it serves.
LINKS:
https://www.sportalliance.com/en/perfect-gym/
https://www.withflex.com/
https://egym.com/int
Future of Fitness
Eric Malzone has spent over fourteen years working within the fitness world, and in his Future of Fitness podcast, he channels that experience into conversations that feel more like strategic planning sessions than simple interviews. Each episode connects you directly with the people actively reshaping what health and wellness mean today-founders launching disruptive tech, investors spotting the next big trend, and executives steering major brands through rapid change. The discussions move beyond workout tips to explore the real business of fitness, tackling how entrepreneurship intersects with wellbeing, what emerging technologies are actually viable, and where the industry might be headed next. This isn't about generic inspiration; it's a grounded look at the mechanics of moving an entire field forward. By listening, you gain access to unfiltered insights from those making decisions at the highest levels, all through the perspective of a host who is both a seasoned coach and a pragmatic business advisor. Tune in for a clear-eyed view of the innovation, challenges, and opportunities defining the modern fitness landscape.
Podcast Episodes
Erik Jivmark - Sleep Cycle: 85 Million Downloads, 15 Years of Data, Zero Wearables
In this episode of The Future of Fitness, host Eric Malzone sits down with Erik Jivmark, CEO of Sleep Cycle, to discuss how passive tracking technology is transforming the health and wellness industry. For 15 years, Slee…
Eric Casaburi - From Serotonin Centers to 108,000 Gyms: Solving Longevity's Distribution Problem
Eric Casaburi — founder of Serotonin Centers and former builder of Retro Fitness — is back to break down one of the most exciting business models emerging at the intersection of fitness and longevity medicine. In this ep…
Karl Foster - Why Most AI Projects Fail: Sport Alliance's Head of AI on Change Management vs Technology
In this episode of The Future of Fitness, host Eric Malzone sits down with Karl Foster, Head of Artificial Intelligence at Sport Alliance, to bridge the massive gap between AI marketing hype and operational reality in th…
Eric Cressey - 110 MPH Fastballs, Youth Specialization, and Cutting Through YouTube Garbage
In this episode, Eric Malzone catches up with Eric Cressey, high-performance sports specialist and Director of Player Health and Performance for the New York Yankees. The two take a deep dive into the evolving world of s…
Edward Hertzman - Why Are the Most Successful Companies Hiding? Athletech CEO on Repositioning the Industry
Eddie Hertzman, founder of Athletech News and creator of the Athletech Innovation Summit, pulls no punches in this conversation about what's holding the fitness industry back — and what it's going to take to finally move…
Women's Health Series - Groe Solutions: Dr. Jennifer King, PhD, MPH - The Forgotten Population
Women over 60 are one of the most biologically dynamic — and most overlooked — populations in the fitness industry. In this closing episode of the Women's Health Series, host Eric Malzone sits down with Dr. Jennifer King…
Women's Health Series - Groe Solutions: Amy Bantham, DrPH - From Playground to Silver Years
In this episode of Future of Fitness, host Eric Malzone sits down with Dr. Amy Bantham — public health researcher, fitness professional, and founder of Move to Live More — for a refreshingly real conversation on women's…
Women's Health Series - Groe Solutions: Anaelle Oiknine - The Research Revolution
Women's health has been one of medicine's most overlooked frontiers — and the data gap is decades deep. In this episode, Eric Malzone sits down with Anaelle Oiknine, clinical development lead at Ultrahuman, to unpack why…
Dave Appel - A Tsunami Is Coming: What Gym Owners Need to Know About Peptide Deregulation
Dave Appel, Chief Health & Wellness Officer at KORB Health and 35-year fitness industry veteran, joins Eric Malzone for a candid conversation on the collision of telehealth, GLP-1s, hormone replacement therapy, and the g…
Jane Wang - Your Retention Strategy Is Backwards: Optimity's Lifetime Journey Approach
Jane Wang brings a rare cross-disciplinary lens to one of fitness's oldest problems: member retention. With a background in clinical research, mortality risk, and 12+ years in corporate wellness, Jane shares why the indu…