WellnessSpace Brands' Paul Lunter on Cold Plunges, Red Light Saunas, and the Business of Recovery

WellnessSpace Brands' Paul Lunter on Cold Plunges, Red Light Saunas, and the Business of Recovery

Author: Eric Malzone August 23, 2026 Duration: 45:26
Paul Lunter didn't start out trying to build a wellness empire — he was in construction, watched someone in pain step in and out of the shower for relief, and built a machine instead. Thirty-seven years later, that machine (HydroMassage) has grown into WellnessSpace Brands: five product lines, 400 million sessions delivered, and installations in 50+ countries at Planet Fitness, Life Time, Gold's Gym, and beyond. Lunter walks Eric Malzone through the company's medical-market origins, the R&...

Eric Malzone has spent over fourteen years working within the fitness world, and in his Future of Fitness podcast, he channels that experience into conversations that feel more like strategic planning sessions than simple interviews. Each episode connects you directly with the people actively reshaping what health and wellness mean today-founders launching disruptive tech, investors spotting the next big trend, and executives steering major brands through rapid change. The discussions move beyond workout tips to explore the real business of fitness, tackling how entrepreneurship intersects with wellbeing, what emerging technologies are actually viable, and where the industry might be headed next. This isn't about generic inspiration; it's a grounded look at the mechanics of moving an entire field forward. By listening, you gain access to unfiltered insights from those making decisions at the highest levels, all through the perspective of a host who is both a seasoned coach and a pragmatic business advisor. Tune in for a clear-eyed view of the innovation, challenges, and opportunities defining the modern fitness landscape.
Author: Language: English Episodes: 50

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