[Ep556] How to succeed on Mobile as an indie: Our "How Many Dudes?" strategy

[Ep556] How to succeed on Mobile as an indie: Our "How Many Dudes?" strategy

Author: Butterscotch Shenanigans January 21, 2026 Duration: 46:01
Game Dev Podcast | Coffee with Butterscotch
GamesGames & HobbiesArtsComedyCultureHobbiesPhilosophySocietySociety & CultureTechnology

In episode 556 of 'Coffee with Butterscotch,' the brothers talk about How Many Dudes riding the waves of Steam discovery and what they’ve learned about keeping that Wishlist train rolling. From premium price woes to free to try realities, they explore what it takes to bring one game to two very different worlds without losing their minds or the vibe.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:26 Introduction and Welcome
00:55 Discussing How Many Dudes and Marketing Strategies
04:15 Insights on Game Discovery and Visibility
06:40 Launch Strategy and Expectations
09:36 Exploring Mobile Platforms and Monetization
19:20 Challenges of Premium Games on Mobile
24:40 Cross-Platform Challenges
26:47 User Data Management Issues
29:36 Monetization Strategies
35:48 Free-to-Try Model Discussion
39:56 Final Thoughts and Community Engagement

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Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

★ Support this podcast ★

Pull up a chair and pour something warm. Each week, the folks behind the award-winning indie studio Butterscotch Shenanigans-the creators of Crashlands-sit down to untangle the messy, rewarding, and often absurd reality of making games. Coffee with Butterscotch feels less like a formal broadcast and more like eavesdropping on a freewheeling conversation between friends who’ve been in the trenches. You’ll hear them dissect the nuts and bolts of development, from art pipelines to bug-squashing, but the discussion rarely stays in the technical lane. It veers into the philosophy of creativity, the rollercoaster of running a small business, and the strange habits that fuel productivity. The tone is unfiltered and genuinely funny, because the hosts don’t separate the work from the life surrounding it. This podcast digs into how to solve problems, ship your projects, and keep your sanity while doing it, all served with a heavy dose of camaraderie and self-deprecating humor. It’s a weekly dose of insight and laughter for anyone curious about the stories behind the screen, whether you're a seasoned developer, an aspiring creator, or just someone who enjoys peeking behind the curtain of how things are made.
Author: Language: English Episodes: 100

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Game Dev Podcast | Coffee with Butterscotch
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#[Ep557] Are Steam demos the new Early Access? [not-audio_url] [/not-audio_url]

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[Ep554] How Many Dudes: Demo Launch Numbers [not-audio_url] [/not-audio_url]

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In episode 554 of 'Coffee with Butterscotch,' the brothers celebrate the launch of the How Many Dudes demo and the surprise explosion past 50,000 wishlists. They break down what worked, from shipping the demo during the…
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[Ep552] How to think about Steam Demos as Indie Devs [not-audio_url] [/not-audio_url]

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In episode 552 of 'Coffee with Butterscotch,' the brothers celebrate a big personal milestone before diving into why demos matter more than ever for indie games. They break down how demos drive visibility on Steam, why t…
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In episode 551 of 'Coffee with Butterscotch,' the brothers talk about why flailing is not a failure mode, it’s the strategy. They unpack how progress in game development, marketing, and life often comes from trying lots…
[Ep550] Are ads worth it for indie game devs? [not-audio_url] [/not-audio_url]

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In episode 550 of 'Coffee with Butterscotch,' the brothers take a hard look at online ads and why they rarely deliver the wishlist conversions indie devs hope for. They break down misleading metrics, misclicks, and the h…
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