Welcome to season 5 of Goals With Soul!
This episode explores the topic of expertise. What are you an expert in?
So often I see incredibly talented coaches, healers, and consultants, hiding their expertise instead of shouting loud and proud about it, courtesy of those mindset gremlins – fear of judgment, imposter syndrome, and even perfectionism.
The result is your dream clients don’t understand why they should work with you. Because the expertise that you express is directly related to the trust that you build.
And the trust you build translates into sales and happy clients!
When I take clients through my Brand EPICS process, we always start with the 5 five aspects of self, which undoubtedly reveals something hidden that isn’t being expressed in their marketing. It’s the additional magic you get when you work with them, but you just don’t see it until you do!
I had that hidden magic.
I came from a successful career in advertising, building up SO much experience, but decided that I couldn’t share all of this – there were some things I just didn’t feel expert in. So, I didn’t think I deserved to share them.
But guess what? When I did start sharing them, the clients I attracted were my ideal match and created fantastic results.
Those areas of expertise I’d been hesitant to share turned out to be my greatest passions!
The clients I work with now are uniformly perfect clients because I’m not afraid to be me.
An external agency doesn’t have to certify us as being an expert in something. I have no dislike of education, absolutely not, but it can keep you stuck in a cycle of believing you need more and more of it.
The truth is you are already an expert and authority in what you do.
You have opinions and share them wildly. Scary, I know, but be bold - be a thought leader!
Crafting brand opinions allows you to be known as an expert in your niche.
Develop a framework that you can easily explain in a couple of minutes, explaining the uniqueness and power of exactly what you do to transform for your clients.
My process is called the Aligned Client Code and it consists of 3 core elements: messaging, marketing, and business energetics. And no other business coach in the market blends those 3 elements in the way that I do.
Which makes perfect sense because that unique blend comes from me!
The bottom line is you are unique and brilliant. How can you shine?
Enjoy the listen!
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This month I have opened up 5 FREE Messaging Assessment spots in which you can get my eyes on how you express your expertise, articulate your value, and attract your soul clients. Click HERE to book your place.
