171: Why raising your prices doesn't work and what will!

171: Why raising your prices doesn't work and what will!

Author: Joanna Ingram October 8, 2024 Duration: 9:50

Have you ever thought, “If I just raise my prices, I’ll automatically attract those dreamy, premium clients?”

I’ve been there too.

But here’s the truth: that’s not always how it works. 😬

In this week’s episode of Goals with Soul, I’m busting that myth wide open. Just raising your rates won’t magically draw in high-level clients (wouldn’t that be nice though?).

Instead, I dive into the concept of premium positioning – aligning your business with exactly what premium clients are looking for.

I’m sharing the real key to making your offer irresistible to those next-level clients, and spoiler alert: it’s all about how you articulate the true value of your work.

From my years of experience as a premium positioning expert, I’ve got some juicy insights to help you elevate your brand and connect with those high-vibe clients you’ve been dreaming about.

Ready for some actionable advice to take your business to the next level?

Grab a cuppa and give this episode a listen – I think you’re going to love it.

Enjoy the listen!

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00:00 Introduction to Goals with Soul

00:51 Why Raising Your Prices Doesn't Work

01:34 Defining Premium Clients

02:18 Common Misconceptions: Charging Your Worth

02:44 Positioning vs. Price

03:41 Building Your Premium Positioning

07:17 Importance of Articulating Value and Expertise

09:10 Invitation to Work with me

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[INVITATION TO WORK WITH JOANNA]⁠⁠ 

Information on my 4-Week Intensive for coaches & healers ready to position themselves to attract premium, high-frequency clients.


Joanna Ingram hosts Goals With Soul, a space where the practical mechanics of business meet personal alignment. This isn't about generic marketing tips; it's a conversation for coaches and healers who feel their work is a calling and want their external brand to genuinely reflect that inner purpose. With over two decades of marketing experience, Joanna acts as a guide, exploring how messaging, client offers, and market positioning can flow from a place of intuitive strategy and spiritual integrity. Each episode digs into the often-overlooked energetics of building a business, moving beyond tactics to discuss how to attract high-value clients by first solidifying your own foundation. You'll hear discussions on translating your unique brilliance into a compelling brand narrative, ensuring that every business goal you pursue feels connected to a deeper why. Tune into this podcast for a nuanced blend of actionable business insight and reflective practice, all aimed at creating a sustainable practice that doesn't just succeed, but truly resonates.
Author: Language: English Episodes: 50

Goals With Soul
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