148: Scents, Memories, and Going Banshee with Beth Geddio

148: Scents, Memories, and Going Banshee with Beth Geddio

Author: Joey Held February 8, 2023 Duration: 38:26

During the pandemic, many people decided to start businesses. No time commuting and sitting in traffic? Sign me up for that extra time! Beth Geddio was among that group, though her company, State of Being, was born out of frustration.

Today, Beth is all-in on State of Being, which pairs scented candles with positive affirmations. There's a lot of chaos in the world, so having something soothing and restorative is quite lovely.

Beth shares what she's learned along her entrepreneurial journey, marketing strategies that did — and didn't — work, and the best compliment she's ever received.


Each week, Joey Held sits down for a genuine chat with someone quietly building, creating, or exploring something fascinating. Good People, Cool Things moves beyond the usual headlines to find the entrepreneurs sketching ideas in coffee shops, the musicians crafting albums in home studios, and the writers piecing together stories that haven't yet found a mainstream audience. These conversations live in the rich space where society, business, and culture overlap, revealing the personal journeys behind interesting projects. You'll hear the unpolished stories of how things actually get made-the late-night doubts, the unexpected breakthroughs, and the simple joys of doing work that matters. It’s less about generic advice and more about the specific, often quirky, paths people take. This podcast has a simple premise: good people are out there doing cool things, and their experiences are worth sharing. Tuning in feels like pulling up a chair with friends who remind you that passion projects and side hustles can grow into meaningful lives. The tone is consistently warm and curious, making every episode an engaging dive into the human side of entrepreneurship and creativity. Discover a new story each week, and you might just find the spark for your own next endeavor.
Author: Language: English Episodes: 100

Good People, Cool Things
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