185: Listen to This While Sipping On Your Morning Coffee

185: Listen to This While Sipping On Your Morning Coffee

Author: Joey Held December 20, 2023 Duration: 20:22

For much of their lives, Alejandro Martignon and Fred Taylor were never big coffee drinkers. Alejandro helped out in his grandma's cafe in Colombia, and Fred watched as his NFL teammates downed several Venti Starbucks cups during practice.

But soon, the pair learned about mushroom coffee. Different fungi offer unique benefits, such as reduced stress, better brain health, and stronger energy and focus — without the afternoon crash. They partnered to create The Mushroom Coffee Company to share those benefits with coffee drinkers across the world.

We're talking about the growth of mushroom coffee, the most surprising part of running a business, and a moment from Fred's NFL days that fans still bring up when they meet him.


Each week, Joey Held sits down for a genuine chat with someone quietly building, creating, or exploring something fascinating. Good People, Cool Things moves beyond the usual headlines to find the entrepreneurs sketching ideas in coffee shops, the musicians crafting albums in home studios, and the writers piecing together stories that haven't yet found a mainstream audience. These conversations live in the rich space where society, business, and culture overlap, revealing the personal journeys behind interesting projects. You'll hear the unpolished stories of how things actually get made-the late-night doubts, the unexpected breakthroughs, and the simple joys of doing work that matters. It’s less about generic advice and more about the specific, often quirky, paths people take. This podcast has a simple premise: good people are out there doing cool things, and their experiences are worth sharing. Tuning in feels like pulling up a chair with friends who remind you that passion projects and side hustles can grow into meaningful lives. The tone is consistently warm and curious, making every episode an engaging dive into the human side of entrepreneurship and creativity. Discover a new story each week, and you might just find the spark for your own next endeavor.
Author: Language: English Episodes: 100

Good People, Cool Things
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